LOS ANGELES, Jan. 10, 2017 /PRNewswire/ -- Lime Crime, the internet darling cosmetics brand with an Instagram following of over 2.6 million, released today, Scandal, the newest addition to its cult-classic line of Velvetines.
Conceptualized and developed by Lime Crime CEO Doe Deere, the new Scandal Velvetine features the same long-lasting and luxurious formula of Lime Crime's famed liquid-to-matte lipstick line in a rich purple-violet hue like none other. Just like every Lime Crime product, Scandal is 100% Vegan and Leaping Bunny certified cruelty-free.
Scandal is full of depth and drama -- perfect for those who want to be on-trend this season! According to a recent article by US Weekly, purple lipstick "oozes sex appeal and solidifies #bosslady status."
"Scandal is for girls who like a touch of punk-rock edge & have that don't-care attitude," Lime Crime CEO Doe Deere explained. "Pair it with bold black liner & get ready to stir up some controversy."
To ensure the best possible pout, wearers should apply lip balm 15 minutes prior to application; and pat off excessive oils with a tissue. Then apply Velvetines directly to lips (use a lip brush to refine edges). Velvetines dry to a velvety yet bullet-proof finish, but can be removed at the end of the day with waterproof makeup remover or oil.
"I especially love to rock Scandal under the Trip Diamond Crusher," Deere continued. "It really highlights my lips and brings out Scandal's violet undertones!"
Visit LimeCrime.com to shop Scandal and Lime Crime's entire collection of gorgeous purple shades like Jinx, Fetish, and Raven (MSRP $20.00 USD).
ABOUT LIME CRIME
Lime Crime is a trend-setting makeup company from Los Angeles, California that believes makeup isn't just a way to cover up imperfections, but a form of freedom and self-expression. Lime Crime is committed to bringing innovative, high-performance formulas to the cosmetic market. Lime Crime cosmetics are certified cruelty-free & vegan. The brand boasts a global social media reach of 2.6M+. For more information on the brand and its products, visit www.limecrime.com, Lime Crime's official Facebook page, and the official Lime Crime blog which is personally curated by Doe Deere herself, ILoveLimeCrime.com.
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SOURCE Lime Crime