Eight years later, the internet savvy CEO continues to apply that same creativity and instinct to creating a unique and engaging social media experience for an audience that spans the globe.
"Instagram is one of the many ways Lime Crime continues to innovate in the field of ecommerce with the goal of creating the best interactive shopping experience for makeup enthusiasts around the world," Deere explained. "A lot of companies use their Instagram accounts as simply another way to push product, but our goal is to cultivate a fun and engaging community."
In that spirit, many of Lime Crime's Instagram posts feature looks, submitted by fans with the hashtag '#limecrime,' ranging from simple but beautiful ombre lips to intricate nail artwork. The same hashtag also appears on Twitter. Sharing these photos not only highlights their fans' creativity, but also demonstrates what is possible with just a little imagination.
The cruelty-free cosmetics company hopes that sharing such a wide variety of looks on its most widely followed social media platform will inspire their fans around the world to be fearless when it comes to hair, makeup, and fashion.
"We are always amazed by the looks our unicorns create with our products, and we love showcasing them," Deere added. "We are always excited to see what they come up with next, and hope they inspire our other fans as much as they inspire us."
Instagram follower photos are also hosted on Lime Crime's website, so other fans can see what each product looks like IRL. For example, when shoppers browse Velvetines, Lime Crime's revolutionary liquid-to-matte lipstick line, on LimeCrime.com, they can also view dozens of photos of real customers wearing each color.
"It's important to us that our customers have the best possible idea of what the product will look like on them, and Instagram allows us to do that," Deere shared. "By sharing our fan submitted photos directly on our ecommerce site, shoppers can see our products paired with a variety of skin tones and hair colors."
Makeup lovers looking for daily hair, makeup, and nail #inspo can follow Lime Crime on Instagram at @limecrimemakeup.
ABOUT LIME CRIME
Lime Crime is an independent makeup company from Los Angeles, California that believes makeup isn't just a way to cover up imperfections, but a form of freedom and self-expression. For over seven years, Lime Crime has been committed to bringing innovative, high-performance, trend-setting shades and formulas to the cosmetic market. Lime Crime makes ultra-pigmented cruelty-free & vegan cosmetics, and has a global, rapidly growing social media reach of 2.5M+. For more information on the brand and its products, visit www.limecrime.com. Read Doe Deere's company blog at ILoveLimeCrime.com.
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SOURCE Lime Crime