Lime Crime Launches New Metallic Velvetines Lipstick
Blondie, Lana, & Mercury join Lime Crime's cult liquid lipstick family
LOS ANGELES, Aug. 30, 2016 /PRNewswire/ -- Today, Lime Crime, the makeup brand known for trend-setting shades & formulas, expanded their famed Velvetines liquid lipstick range into metallics.
Three new Metallic Velvetines include Blondie (rose gold), Lana (burnished bronze), and Mercury (metallic mauve). Blondie and Mercury also function as "liplighters", aka highlighters for lips. All three metallic Velvetines shades are excellent when paired with a lip liner, or worn over any matte lipstick for that glow effect.
"For a polished metallic pout, lip liner is the name of the game," Lime Crime Founder & CEO Doe Deere suggests. "To give your mouth incredible dimension and volume, overline lips with liner, then fill in with Metallic Velvetines. If you're a fan of the ombre look, mix metallics while still wet - then let dry for budge-proof results."
Metallic Velvetines feature the same coveted long-wearing formula that goes on liquid and dries to a touch-proof finish. The new shades drop fresh on the trendy heels of Lime Crime's Livin' on a Prairie Velvetine trio, a five-shade collection inspired by the romanticism of country life, and Superfoils, the new generation of eyeshadow that transforms into liquid foil when spritzed with water.
"Our fans can't get enough of metallics this year, so that's just what we are giving them," said Deere. "I can't wait to see the looks they come up with using Superfoils and Metallic Velvetines on Instagram!"
Metallic Velvetines are available separately as well as in a discounted bundle, exclusively on limecrime.com.
Lime Crime first introduced the Velvetines range in 2012 to an overwhelming social response. The revolutionary formula has been every "It" girl's go-to lipstick ever since. With the addition of Blondie, Mercury, and Lana, Lime Crime fans now have 40 on-trend Velvetine shades to choose from.
ABOUT LIME CRIME
Lime Crime is a social media-driven cosmetics company based in Los Angeles, California. We believe that makeup is more than just a way to cover up imperfections - but a form of freedom and self-expression! Our mission is to bring innovative, high-performance, ahead-of-the-trend shades and formulas to the cosmetic market, that are certified cruelty-free & vegan. Our global social media reach is at 2.5M+, and growing rapidly. For more information on the brand and its products, visit www.limecrime.com. Immerse yourself into the company culture via our blog, ilovelimecrime.com.
Photo - http://photos.prnewswire.com/prnh/20160829/402155
SOURCE Lime Crime
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