LOS ANGELES, June 29, 2016 /PRNewswire/ -- Today, Lime Crime, the cult makeup brand known for their radical, trend-setting shades, launched Superfoils™, a new revolutionary wet/dry eyeshadow that transforms into liquid foil when spritzed with water (Yes, it can be worn dry too!).
The Superfoil™ range includes 12 attention-grabbing shades, from wearable neutrals to statement brights, paired into six unique duos. Each pairing is carefully curated to tell a story designed to ignite every makeup lover's imagination.
Duos include Electric/Barbarella, silvery mauve and pewter; Lawn/Flamingo, lizard green and flamingo pink; Tutu/En Pointe, periwinkle purple and rose gold; Cosmic/Firefly, galactic violet and green-gold-brown shift; Gilded Carriage/Glass Slipper, rich gold and silvery blue; and finally, Malibu/Convertible, surfer blue with Cadillac pink.
Eyeshadow enthusiasts simply pick up product with their finger or a brush, spritz with water or other mixing medium, and apply directly to the eyelid.
"I developed Superfoils to inspire Lime Crime fans to create looks straight from a fantasy world," explained Lime Crime CEO, Doe Deere. "The best part is that they're super-easy to use, so anyone can wear them -- pros & newbies alike!"
This launch comes fresh on the heels of Lime Crime's continued expansion of their coveted liquid-to-matte lipstick line, Velvetines – most recently including the "2 Moods" duo, featuring two radical shades created to suit their fans' personal "sugar and spice"-meets-"darkness itself" duality.
To learn more about Lime Crime's Superfoils, visit LimeCrime.com
ABOUT LIME CRIME
Lime Crime is a trend-setting makeup company from Los Angeles, California that believes makeup isn't just a way to cover up imperfections, but a form of freedom and self-expression. Lime Crime is committed to bringing innovative, high-performance shades and formulas to the cosmetic market. Lime Crime cosmetics are certified cruelty-free & Vegan. The brand boasts a global social media reach of 2.5M+. For more information on the brand and its products, visit www.limecrime.com.
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SOURCE Lime Crime