CHICAGO, May 5, 2016 /PRNewswire/ -- LimeGreen Moroch took top honors in the "Best Multicultural Event Campaign" category at the 2016 Ex Awards. Hosted by Event Marketer Magazine, the annual Ex Awards ceremony is the world's largest and most prestigious recognition program for experiential marketing. The Chicago-based cross-cultural agency won the Ex Award for its Kia Motors' "Inspirationally Crafted" events, which targeted African American consumer tastemakers and opinion leaders, promoted the brand's corporate diversity initiatives, and highlighted vehicle design, quality and technology.
"While African American consumers had been over-indexing general market consumers in terms of Kia ownership, competing automobile brands outranked Kia in terms of sales," said Michon Ellis, CEO of LimeGreen Moroch. "Kia Motors approached our agency to help shift that trend by boosting its engagement and strengthening the emotional connection between the brand and African American consumers in a fun, exciting way. We were honored to have been given this opportunity by Kia and are just as honored to have our work recognized by industry leaders."
Judged entirely by brand-side marketers, this year's Ex Awards featured 23 categories spanning every type of brand experience. Each year, the founders of Event Marketer announce the winners live during an evening dinner gala often referred to as the event industry's own 'Golden Globes,' held during the Experiential Marketing Summit. This year's Ex Awards took place May 4th at the Colorado Convention Center.
"We are proud of "Inspirationally Crafted," said Ella Britton Gibson, SVP, Group Management Director of LimeGreen Moroch. "The metrics are outstanding, such as 100% positive sentiment and jaw-dropping ROI. Our consumers love the Inspirationally Crafted experience and that love is elevating brand perceptions and strengthening emotional connections to the Kia brand."
LimeGreen Moroch partnered with luxury lifestyle magazine, UPTOWN, to develop the "Inspirationally Crafted" campaign in order to celebrate influential African American tastemakers and game-changers in various industries. Events were held at premium, popular venues in Chicago, Los Angeles and New York City, and were promoted through a mix of traditional media, experiential, interactive and social media programs.
For more information on LimeGreen Moroch and to view the "Inspirationally Crafted" case study, please visit www.lgmoroch.com.
About LimeGreen Moroch
Thought-Leaders in urban culture and multicultural lifestyles, LimeGreen Moroch (founded in 2004) is a cross-cultural marketing/advertising agency and certified Minority Business Enterprise headquartered in Chicago. The agency has regional offices in New York, Atlanta, Dallas, Detroit and Philadelphia. Focused on elevating brands that elevate people, LimeGreen Moroch develops strategic and cultural insights to create integrated consumer campaigns that drive engagement and brand connections. LimeGreen Moroch is part of Moroch Holdings Inc., a privately-owned family of integrated marketing and communications companies. LimeGreen Moroch's clients include McDonald's, Kia Motors America and Namaste Laboratories. For more information visit: www.lgmoroch.com.
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SOURCE LimeGreen Moroch