Limelight Sponsors New Book to Demystify Digital Presence
Digital Presence For Dummies® offers step-by-step guidance for improving online marketing
TEMPE, Ariz., March 21, 2013 /PRNewswire/ -- Limelight Networks (Nasdaq: LLNW), a leader in digital presence management, today announced the availability of the industry's first guide to digital presence, Digital Presence For Dummies, published by Wiley, and authored by Limelight senior director of marketing strategy, Jason Thibeault.
Today, a company must manage and maintain brand and message consistency across all online platforms, spanning websites, social media, mobile, living room and other digital applications. The task of creating a compelling and consistent message on each platform can be daunting and complicated for all but the most sophisticated digital marketers. Digital Presence For Dummies breaks down the process and technology required, providing actionable insights, as well as step-by-step guidance for improving an organization's digital presence. The book outlines ways organizations can build an exceptional digital strategy to gain competitive advantage. Limelight is providing complimentary copies of the book through its website, and at various events and venues worldwide.
"This book provides an additional asset for companies looking to better understand and improve their digital presence," said Thibeault. "It is designed as a tool to help companies better tell their stories and engage with their audiences. The book highlights real world examples that illustrate when a company succeeds and fails on the digital stage."
"Organizations of all kinds are increasingly managing their online presence across multiple media types with multiple devices, forcing new requirements for both marketing and technical teams. Limelight is committed to leading the charge for community education and raising the bar for innovation. With this new resource, we continue to help shape the way both marketers and technologists achieve a seamless digital presence," said Kirby Wadsworth, chief marketing officer at Limelight. "We're very proud of Jason's ability to simplify these complex issues and make them digestible by audiences everywhere."
For a complimentary copy of Digital Presence For Dummies please visit Limelight Digital Presence For Dummies.
Named a strong performer in the online video market by Forrester, and a Frost & Sullivan 2012 Global Product Line Strategy award winner, Limelight has a strong track record of addressing content providers' needs to deliver an unrivaled viewer experience. For a copy of the Forrester report, compliments of Limelight, please visit Forrester OVP Wave. For more details on Limelight's Frost & Sullivan award please go to Limelight 2012 OVP Strategy Award.
Limelight Networks, Inc. (Nasdaq: LLNW) is a global leader in digital presence management. Limelight's Orchestrate Digital Presence Platform is an integrated suite of cloud-based Software as a Service (SaaS) applications, which allows organizations to optimize all aspects of their online digital presence across web, mobile, social, and large screen channels. Orchestrate leverages Limelight's scalable, high-performance global network to offer advanced features for: web content management; website personalization; content targeting; online video publishing; mobile enablement and monetization; content delivery; transcoding; and cloud storage — combined with social media integration and powerful analytics. Limelight's team of digital presence experts helps organizations streamline processes and optimize business results across all customer interaction channels to deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance their customer relationships — all while reducing costs. For more information, please visit www.limelight.com.
About For Dummies®
After 20 years, more than 250 million copies printed, and millions of ebooks downloaded, For Dummies is the world's bestselling reference series, well known for enriching people's lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is "more than a publishing phenomenon … [it is] a sign of the times," [The New York Times]. With more than 1,800 active topics covering everything from health to history, music to math, sports to self-help, technology to travel, For Dummies is dedicated to Making Everything Easier. The For Dummies brand presence continues to expand wherever there is a need to know, including, mobile apps, e-learning courses, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and now, wine! For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
SOURCE: Limelight Networks
SOURCE Limelight Networks
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