NEW YORK, July 25, 2013 /PRNewswire/ -- Spreading cheer throughout the streets of New York this November, premium Swiss chocolatier Lindt USA announces today it is joining the lineup of exclusive floats in the 87th Annual Macy's Thanksgiving Day Parade®. On Thursday, November 28, 2013, the Lindt float will debut, helping build holiday memories and delighting the millions of families watching. The new float will showcase the mastery of premium chocolate with an enchanting chocolate shop, complete with a Lindt Master Chocolatier and popular holiday chocolate figures. To further celebrate the partnership, Lindt is offering chocolate lovers the chance to win a trip to watch the parade live in New York on Thanksgiving Day.
"This November, fans will rejoice as the delectable Lindt float makes its grand debut in the Macy's Thanksgiving Day Parade," said Amy Kule, executive producer of the holiday spectacle. "Thanks to the magicians of Macy's Parade Studio, the Lindt Master Chocolatier is transformed into a giant puppeteer, creating magical chocolate treats for spectators to enjoy this holiday season."
Rising three stories above a spectacular chocolate shop, the new Lindt float features a larger-than-life Lindt Master Chocolatier that has the world dancing on a string as he orchestrates the pouring and casting of LINDT BEAR and other chocolate figures for the holidays. Through the magic of the Macy's Parade, the Lindt Master Chocolatier makes life-sized puppets and spoons work in tandem to create incredibly delicious premium chocolate delights for millions of fans.
"We are thrilled to be partnering with the Macy's Thanksgiving Day Parade to celebrate such an admired and iconic holiday tradition," said Danielle LaChance, Vice President of Marketing, Lindt USA. "As a brand rich in tradition, we at Lindt look forward to sharing the joy of chocolate beyond compare on Thanksgiving Day and throughout the entire holiday season."
Win a Trip to the Macy's Thanksgiving Day Parade
In celebration of the partnership with Macy's and introduction of the new Lindt float, the premium chocolatier is offering fans the chance to celebrate the holiday season, through the "Christmas in July" contest. Now through July 31, 2013, fans can enter for a chance to win a trip for four to New York to watch the Parade from the Exclusive Grandstand, as well as a shopping spree at the Lindt Chocolate Shop in New York. To enter, consumers can visit Facebook.com/LindtChocolate to post a photo and short description about what the holidays mean to them, and why they and their loved ones should have the opportunity to kick off the holiday season at the iconic Macy's Thanksgiving Day Parade in New York. Lindt will select five finalists and announce them on its Facebook page on August 5, 2013. From there, Lindt Facebook fans will be able to vote on the finalists, to select the Grand Prize Winner.
The 87th Annual Macy's Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, November 28, 2013 from 9 a.m. – 12 p.m. in all time zones.
About the Macy's Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 85 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.
About Lindt & Sprungli:
Founded in 1845, Lindt & Sprungli is a global leader in the premium chocolate category, offering high-quality products in more than 120 countries. Lindt & Sprungli operates eight production facilities in Europe and the United States and employs more than 8,000 worldwide. Lindt USA operates more than 60 retail stores in the U.S., Lindt Chocolate RSVP, the company's premium direct selling program, and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.lindt.com.
SOURCE Lindt & Sprungli