LINE Users Exceed 150M Worldwide
TOKYO, May 1, 2013 /PRNewswire/ -- LINE Corporation, owners and operators of the free calling and messaging app, LINE, announced today that it has surpassed 150M registered users worldwide.
LINE was released in June of 2011 as a group communications service available across multiple devices and network carriers. It achieved 100M users worldwide in January of 2013, a mere 19 months after its release. Following a rapid surge in users since the latter part of 2012, user numbers in Spain exceeded 10M; a first among all European countries. With this, LINE has expanded its growth strategy to include the Spanish-speaking South American region, along with Asia, where it has enjoyed steady growth. LINE now offers its services in 12 languages, including the new additions of Spanish, French and Portuguese, in response to the expansion of its user locations.
In February, LINE formed a strategic alliance with Nokia Corporation, providing the service to Nokia's low-end model, "Asha". This marked LINE's official entrance into the Southeast Asian, Latin American, Middle Eastern, and African markets; a large step in its expansion strategy.
Furthermore, LINE has introduced a series of integrated apps and services to strengthen its platform. As for its games platform, the combined download figure for all 16 games released by LINE GAME so far managed to exceed 100M users in March of this year. Since then, LINE GAME has further expanded its services to offer as many as 24 different games, and is striving to further surprise fans with many more new, innovative games in the future. As for the contents platform, LINE's official camera app, LINE camera, also exceeded 30M downloads worldwide in April 2013, exhibiting the popularity of LINE's communication-stimulating contents and services.
LINE aims to accelerate its expansion in foreign markets and further expand its user base, and to continue to improve usability and add new features in order to make the service an integral piece of infrastructure for users all around the world.
LINE is a smartphone app which allows users to enjoy free calls and messages to one another, both nationally and internationally, regardless of which mobile network provider they are using. Launched in June 2011 by NHN, LINE has more than 100 million users worldwide. It has also been ranked no. 1 in 41 countries in the free app category including Japan, Singapore, Hong Kong, Taiwan, Thailand, Malaysia, Macau, Saudi Arabia, Kuwait, Bahrain, United Arab Emirates, Qatar, Jordan, Israel, Switzerland, Turkey, Ukraine, Cambodia, Kazakhstan, Russia, Belarus and Latvia. LINE carries various unique features such as 'instant translation service,' 'Official Accounts' that enable users to interact with famous public figures, 'Timeline and Home' to share recent updates with friends, 'Shake it,' a fun way of exchanging ids and many 'Emoji/Stickers/Emoticons.' For more information visit: http://line.naver.jp/en/.
About NHN Corporation
NHN Corporation is Korea's premier Internet company, operating the nation's top search portal, Naver (www.naver.com) the leading online game portal, Hangame (www.hangame.com) the nation's largest children's portal, Jr. Naver (jr.naver.com), Korea's first online donation portal, Happybean (happybean.naver.com) and microblog service Me2DAY (http://me2day.net/).Starting from the two business pillars of search and games, NHN has rolled out a wide range of innovative and convenient online services that enable people to enjoy their lives. NHN outgrew the confines of the national borders. Not only did we build a good reputation in Japan but it also set up NHN USA, forging toward becoming a world-class internet company. The key mission is to connect users with the best quality services. For more information visit: http://www.nhncorp.com/nhnen/index.nhn.
© 2013 NHN Corporation. All rights reserved. NHN, LINE logo are trademarks and/or registered trademarks of NHN Corporation in Korea and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.
SOURCE NHN Corporation
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