NEW YORK, April 17, 2014 /PRNewswire/ -- Some channels remain constant in the PR and marketing mix: press releases, advertisements—print and digital—email, the list goes on. As technology evolves, however, it does present small businesses in the B2B market with opportunities to make the most of their budget in creative ways. Opportunities in native advertising as well as platforms for targeted influencer marketing can help drive brand visibility. Even with all of these new channels, platforms and technologies, it can still be daunting for a B2B marketer looking to make waves using what are traditionally viewed as B2C tactics.
In her latest article for PR Newswire's Small Business PR Toolkit, Sarah Ware, Co-Founder and Chief Executive of Markerly, explores LinkedIn as a solution for small business B2B marketers looking to reach their target audience and drive quality traffic to their content and web properties. Ware evaluates LinkedIn on targeting, cost, testing and reporting capabilities, and provides tips for marketers looking to optimize their efforts across these areas.
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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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