2014

LinkedIn Advertising for B2B: What You Need to Know

NEW YORK, April 17, 2014 /PRNewswire/ -- Some channels remain constant in the PR and marketing mix: press releases, advertisements—print and digital—email, the list goes on. As technology evolves, however, it does present small businesses in the B2B market with opportunities to make the most of their budget in creative ways. Opportunities in native advertising as well as platforms for targeted influencer marketing can help drive brand visibility. Even with all of these new channels, platforms and technologies, it can still be daunting for a B2B marketer looking to make waves using what are traditionally viewed as B2C tactics.

In her latest article for PR Newswire's Small Business PR Toolkit, Sarah Ware, Co-Founder and Chief Executive of Markerly, explores LinkedIn as a solution for small business B2B marketers looking to reach their target audience and drive quality traffic to their content and web properties. Ware evaluates LinkedIn on targeting, cost, testing and reporting capabilities, and provides tips for marketers looking to optimize their efforts across these areas.

To learn more:  http://bit.ly/1hPDu8d

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

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