Lionbridge Unveils GeoFluent® Real-Time Translation For Search Engine Discoverability
GeoFluent' Real-Time Translation Platform Helps Enterprises Extend Community Solutions to Global Markets, Increase Customer Engagement and Optimize Search Engine Indexing
WALTHAM, Mass., April 17, 2013 /PRNewswire/ -- Lionbridge Technologies, Inc. (Nasdaq: LIOX), today announced new enhancements to its GeoFluent Community Solution, a real-time translation technology for enterprise social communities. The new enhancements include an advanced search engine indexing capability that creates and serves multilingual content to search engines from organizations' existing community sites, including technical support forums, wikis and blogs. This new functionality allows community site visitors to instantly access user content in the English support forum in their own language and engage with other community members across geographies. As a result, enterprises are able to:
- Improve Organic SEO: With GeoFluent, new content can be indexed in multiple languages, providing a significant lift in organic non-English search results.
- Increase Non-English Call Deflection: GeoFluent increases community participation and utilization by allowing every visitor to read and post in their native language, reducing costly service calls.
- Leverage Global "Super Users": GeoFluent extends the experience and knowledge of subject matter experts across a truly global audience, regardless of language. This allows Super Users to drive conversation, create a deeper connection and build brand loyalty with community members across geographies.
- Preserve Company Branding: GeoFluent preserves key brand terms, names, glossary and nomenclature to guarantee accurate brand messaging regardless of the language into which the content is translated.
"Many community managers have attempted to create separate communities for every market in every language, but despite an expensive investment in licenses, setup and support, most communities fail to engage the critical mass of users needed to successfully populate these communities," said Marcus Casal, director of product management at Lionbridge. "With GeoFluent Community Solutions, community managers can more accurately and seamlessly translate both brand content and user generated content into multiple languages in real-time, allowing for up-to-date indexing by search engine crawlers. This ensures all content is instantly available when a user initiates a search in their native language, thereby increasing community traffic by up to ninety-percent for each additional language."
Leveraging Lionbridge's deep expertise in translation, GeoFluent couples advanced language processing with sophisticated machine translation through a patent-pending solution that overcomes grammatical errors, shorthand and other linguistic irregularities that prevent wider adoption of traditional machine translation technology. Through partnerships with Lithium, LivePerson, Moxie and Telligent, GeoFluent enables chat solutions, communities, forums, wikis and blogs to support all users, regardless of preferred language, without the cost and complexity of maintaining multiple language specific sites.
GeoFluent, a SaaS offering from Lionbridge, enables companies to effectively support and engage their customers and community members in the customer's native language. GeoFluent partners with industry leading providers Lithium, LivePerson, Moxie and Telligent to ensure GeoFluent integrates seamlessly with the world's best chat and community platform technologies. As a result, enterprises can maximize investments in their existing platforms, increase customer engagement and enhance customer satisfaction in global markets.
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.
Lionbridge Technologies, Inc.
SOURCE Lionbridge Technologies, Inc.
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