Liown and GKI/Bethlehem Expand Flameless Candles Partnership: Customers Benefit with Bigger Selection, Better Pricing

Jan 13, 2016, 14:48 ET from Liown Electronics Co. Ltd.

MINNEAPOLIS, Jan. 13, 2016 /PRNewswire/ -- Building on the strength of their current partnership, Liown Electronics Co. Ltd, one of the world's largest suppliers of light-emitting diode (LED) flameless candles and lighting, and GKI/Bethlehem Lights, a leader in the seasonal décor industry, today announced an expanded partnership to grow the sales in the marketplace of Liown's technology. Their partnership leverages both Liown's exquisite new Matrix Flame candles and its prized Moving Flame candles with GKI/Bethlehem Lights' extensive distribution network in the United States.

"Liown's ground-breaking technology and beautiful products matched with GKI/Bethlehem Lights expansive distribution reach and credibility with customers is a huge win for the marketplace," said Johnny Yang, Liown chief executive officer. "Our product portfolio continues to grow, and when paired with GKI/Bethlehem Lights' strong influence in home décor distribution, customers are the true beneficiaries – they have better buying opportunities, better prices and better customer service with our partnership," said Yang.

GKI/Bethlehem Lights will market and distribute two (2) Liown candle technologies:

  • Matrix Flame Candles: Using 76 micro LEDs built into the tip, the flame is ever varying in its appearance and creates the most realistic flicker ever invented; and 
  • Torchiér Candles: With Liown's patented Moving Flame technology, this candle presents a simulated flame that dances like a traditional flame without the hazard or mess.

"Working with Liown to bring more of these upscale and innovative products to the market is a great opportunity for both our business and our customers," said Jim Wenz, GKI/Bethlehem Lights general manager. "We are focused on increasing our footprint in the flameless candle market with the Matrix Flame and Torchiér brands, and we look forward to serving our customers so they get the exact products they want, when they want them," said Wenz.

About Liown

Since 1999, Liown Electronics Co. Ltd. has been the leader in LED lighting technologies. Liown is a fully integrated business enterprise with a special focus in product development, turn-key manufacturing, and global distribution services. With over 250 patents and patents pending worldwide, Liown is one of the world's largest suppliers of LED electronic candles and LED lighting products.

About GKI/Bethlehem Lighting

GKI/Bethlehem Lighting provides commercial grade quality products to both the commercial decorator as well as the retail consumer. Focused on providing the highest quality products for every customer it serves, GKI/Bethlehem Lighting is a leader in the seasonal décor and flameless candle industries by providing innovative, commercial grade products and world class marketing, product development, and distribution across a variety of channels.

Media Contact:
Stacy Bettison
(612) 807-6337

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SOURCE Liown Electronics Co. Ltd.