Lippman Connects Selects Exhibit Surveys as Roundtable Research Partner Exclusive Partnership Through 2014
RED BANK, N.J. and WASHINGTON, Nov. 15, 2013 /PRNewswire/ -- Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, and Lippman Connects, producer of exclusive events for exhibition and convention professionals, today announced that Exhibit Surveys has been selected to be the first exclusive market research partner for the Lippman Connects Roundtables through 2014.
Exhibit Surveys will conduct ongoing event industry research focusing on Return On Investment (ROI), market trends, and industry outlooks. Results of these studies will be presented at each of the Lippman Connects Roundtables, instigating interactive discussions of the results and how they impact participants' events. Following each roundtable event, survey participants will receive a complimentary executive summary of the results. Key take-aways will be shared with the industry-at-large through Exhibit Surveys and Lippman Connects' web sites and social media connections.
"We are privileged to be the exclusive research partner for Lippman Connects Roundtables," stated Joe Federbush, vice president, Exhibit Surveys, Inc. "We appreciate the rare opportunity to learn more from the distinguished industry thought-leaders who participate in the roundtable discussions and to convey the results that benefit all of those in the event industry. A lot of great event marketing industry insights are revealed during these collaborative efforts."
Recently, Exhibit Surveys and Lippman Connects invited exhibition and event organizers to participate in a sales metrics survey, which revealed that their average profit rate is 42%. Detailed results were discussed at the Exhibit Sales Roundtable in October.
"I'm confident that similar breakthrough data and revelations will be found in future Exhibit Surveys' studies," commented Sam Lippman, president, Lippman Connects and producer, Exhibit Sales Roundtables. "Working with a professional market research company across all of the roundtables will help us break down silos over the next twelve months, and processing what we learn at one roundtable and comparing and contrasting it with other roundtables will provide a 360 degree review that will benefit the entire industry."
Dates and details about Lippman Connects' 2014 Large Show Roundtables, Attendee Acquisition Roundtables, and Exhibit and Sponsorship Roundtables can be found at www.LippmanConnects.com.
About Exhibit Surveys, Inc.
Celebrating 50 years, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit (www.exhibitsurveys.com) or call 1.732.741.3170. To download free white papers, "Keys to Developing an Attendee Growth Strategy" and "Beyond ROI and ROO: Using Measurement to Enhance Decisions and Improve Exhibit Results," go to www.exhibitsurveys.com/whitepapers.
About Lippman Connects
Lippman Connects produces and facilitates exclusive events for exhibition and convention industry professionals. Exhibition and Convention Executives Forum, Attendee Acquisition Roundtable, Large Show Roundtable and Exhibit Sales Roundtable — offers attendees the opportunity to network, discuss challenges, and share best practices with peers and select industry experts. Sam Lippman also provides executive-level consulting and facilitating for the exhibition and convention industry. (www.LippmanConnects.com)
SOURCE Exhibit Surveys, Inc.