Lipton® Adds Star Power To Its Black Tea Campaign With Kat Dennings
Popular actress will appear in online ads airing across AOL and Yahoo! Networks
ENGLEWOOD CLIFFS, N.J., March 28, 2013 /PRNewswire/ -- Lipton®, America's favorite tea brand, has enlisted actress Kat Dennings to shine a spotlight on its iconic black tea with new online ads that encourage new and younger consumers to drink more tea and find brightness in their day.
The spots, titled "Brighten Your Day with Lipton Tea," mark the latest effort in Lipton's campaign supporting its core black tea offering, which highlights how tea can provide a much needed lift during a person's hectic day. This uplift is supported by research that shows how black tea's hydrating benefits and natural caffeine help consumers stay energized throughout the day.1
"Kat is a perfect fit for our campaign because she connects with wit and finds the humor in real life situations we can all relate to," said Alfie Vivian, VP Refreshments, Unilever North America. "Our consumers juggle busy schedules and are looking for a pick me up so they can take on their busy days. Kat helps bring to life how drinking Lipton is a simple way to re-charge and feel great."
In the ads, Kat is shown trying several activities from gardening to yoga in search of a good uplift – which she eventually finds with just a sip of delicious Lipton Tea.
"I love yoga, but I have a hectic schedule so I never know where I'm going to be, or whether or not I'll have access to a gym or yoga studio," says Dennings. "But you can make Lipton tea anywhere and it tastes great."
The online ads (http://www.youtube.com/watch?v=jwSND7BUy6g) will air across the AOL and Yahoo! networks in addition to other sites this week.
For more information about Lipton offerings and to view the Kat Dennings content, please visit Facebook.com/Lipton.
With more than 100 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit Facebook.com/Lipton, Facebook.com/LiptonIcedTea or LiptonT.com.
About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
1 Henning et al. 1997, Quinlan et al. 2000, De Bruin et al. 2011
Zeno Group for Lipton
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