Lipton® Iced Tea And Singer And Actress Katharine McPhee Inspire Consumers To 'Feel The Taste Of Summer' By Unveiling The First-Ever Lipton Sun
One-of-a-Kind 'Sun' Installation, Designed in Partnership with PRATT Institute, Provides 24-Hours of Sun-Filled Fun
PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J., June 21, 2013 /PRNewswire-USNewswire/ -- Lipton® Iced Tea, America's number one portfolio of teas, alongside singer and actress Katharine McPhee, celebrated the arrival of the summer solstice – the longest and brightest day of the year – by unveiling a one-of-a-kind illuminated installation to provide 24-hours of light to New Yorkers. The giant, luminous orb, aptly named the Lipton Sun, was created in partnership with world-renowned PRATT Institute, and serves to celebrate the bright and uplifting taste of summer.
Last night, on June 20th, Katharine McPhee hosted the Lipton Summer TASTES Party to celebrate the inaugural lighting of the Lipton Sun. The installation remains illuminated today to extend the celebration of the summer solstice, inspiring consumers to feel the taste of summer.
Katharine McPhee said, "Summer is the time of year we all look forward to because longer and brighter days are perfect for fun times with friends and family. The Lipton Sun symbolizes that summer is officially here and that the possibilities are endless!"
"We're thrilled to have partnered with Lipton Iced Tea to bring the Lipton Sun to life in a creative way," said Eric O'Toole, Assistant Professor at PRATT Institute. "At the heart of this partnership is a common thread – the spirit of embracing possibilities. The students at PRATT emulate this every day and we couldn't agree more that, from a design perspective, the sun is the ultimate symbol of all the possibilities that summer has to offer."
In addition to the Lipton Sun, which will be accessible for public viewing at New York City's Beekman Beach Club from June 20th through June 24th, Lipton is hosting an array of activities to further celebrate the season and encourage people everywhere to embrace summer living, including:
- INSPIRING YOU TO 'FEEL THE TASTE' OF SUMMER VIA THE LIPTON "SUMMER TASTES REPORT" – Lipton is working with various celebrities and tastemakers, including actress and singer Katharine McPhee, entertainment host Mario Lopez, and NYC mixologist Scott Fitzgerald, to publish a series of "Summer TASTES Reports" – a guide to 'must-know' content, including what to SEE, MAKE and DO, to inspire you to feel the taste all summer long. Reports can be viewed on the Lipton Facebook pages (www.Facebook.com/LiptonUS and www.Facebook.com/LiptonIcedTea).
- GIVING YOU OPPORTUNITIES TO 'FEEL THE TASTE' OF SUMMER ON FACEBOOK – Consumers can visit either of Lipton's Facebook pages (www.Facebook.com/LiptonUS and www.Facebook.com/LiptonIcedTea) to upload a photo, using the hashtag #TasteofSummer, to show how they feel the taste of summer for a chance to win an all-expense paid trip for two to the Bahamas. For complete details and terms and conditions, please visit LiptonT.com.
Nothing tastes more like summer than that first sip of Lipton Iced Tea on a hot summer day. Lipton Iced Tea comes in a variety of easy to serve formats, including Lipton Tea & Honey and a Ready-to-Drink line of teas.
Made from real tea leaves and fruit flavors, Lipton Tea & Honey is a refreshing, great-tasting and convenient iced tea mix that you can enjoy anytime, anywhere - and with only 5 calories per 8-oz. serving!
Some of the delicious varieties available this season include:
- LIPTON® Tea & Honey Blackberry Pomegranate Iced Green Tea Mix
- LIPTON® Tea & Honey Mango Pineapple Iced Green Tea Mix
- LIPTON® Tea & Honey Half & Half Berry Lemonade Decaf Iced Tea Mix
Lipton's Ready to Drink line of teas offer a delicious portfolio of flavors that are sure to please everyone's taste buds. Some of this season's most sought after flavors include:
- LIPTON® Ready to Drink Diet Green Tea Citrus
- LIPTON® Ready to Drink Half & Half (Tea & Lemonade)
- LIPTON® Ready to Drink Diet Green Tea Honey Ginseng
- LIPTON® Ready to Drink Diet Green Tea Mixed Berry
For more information, visit www.LiptonT.com.
With more than 100 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit Facebook.com/Lipton, Facebook.com/LiptonIcedTea or LiptonT.com.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.
About Pepsi Lipton Tea Partnership
The Pepsi Lipton Tea partnership is a joint venture between Purchase, N.Y.-based PepsiCo and London-based Unilever. The partnership includes a complete portfolio of Ready to Drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
Zeno Group, for Lipton Iced Tea
Lipton Iced Tea Communications
SOURCE Pepsi Lipton Tea Partnership
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