Little Caesars® Pizza Adds Value to Holiday Shopping With SPECIAL Gift Card Offer Customers Get Free $5 Gift Card with $25 Gift Card Purchase

DETROIT, Dec. 19, 2011 /PRNewswire/ -- Give a gift with taste this holiday season and pick up Little Caesars® Pizza gift cards for all the special people on your list. "Struggling to find just the right thing for someone this year? Little Caesars gift cards are perfect for anyone," said Ed Gleich, senior vice president, Global Marketing, Little Caesars. "Our gift cards provide customers with the opportunity to give more for less. Little Caesars provides quality products for a great value that the whole family can enjoy."

To help shoppers stretch their budget this year, Little Caesars offers added value with the "Buy a $25 Gift Card Get a $5 Gift Card Free" offer. Gift cards continue to be a popular holiday gift, and according to the National Retail Federation, the majority, or 58% of shoppers, say they'd like to receive a gift card this season.

"Consumers have responded well to our gift card program already this season," added Gleich. "They appreciate the value that they get with a Little Caesars gift card and with a free $5 gift card they can make their holiday shopping budgets go a little farther."

Little Caesars gift cards are now available in over 85,000 retail locations across the country, as well as at participating Little Caesars locations.

For the fourth year in a row, Little Caesars has been named the "Best Value in America"* among all major quick-serve restaurant chains across the country.

About Little Caesars
Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Little Caesars added more stores in the world in 2010 than any other pizza chain and today is the largest carry-out chain internationally with restaurants on four continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Mike and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars and available franchise opportunities, visit www.LittleCaesars.com or call 1.800.553.5776.

* "Highest-Rated Chain – Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2010

SOURCE Little Caesars Pizza



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http://www.LittleCaesars.com

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