Little Caesars® Pizza Treats Veterans and Active Military to Free Crazy Bread® for Veterans Day Veterans Day Marks 6th Anniversary of Little Caesars Veterans Program

DETROIT, Nov. 5, 2012 /PRNewswire/ -- As part of a long-standing tradition of giving back and saying "thanks" to all U.S. military men and women, Little Caesars® Pizza is offering all United States armed forces veterans and active military members with a free order of Crazy Bread® with proof of military status at participating stores nationwide this Veterans Day.

"Little Caesars is thankful to all of our veterans and active members of the military who do so much to take care of us," said Little Caesars President and CEO, David Scrivano.  "This is a small token of our appreciation for the time they've served on our behalf. We hope they will enjoy an order of Crazy Bread on us and know that we are truly honored to serve them."

On Sunday, Nov. 11, veterans can show their ID card or their DD-214 form, and active military members can show their current military-issued ID card that identifies their rank and branch to receive their free Crazy Bread. To find their nearest store, veterans can use the Little Caesars store locator at http://little.know-where.com/littlecaesars/cgi/selection or use the free app available for iPhones, iPads and iPods.

Veterans Day also marks the 6th anniversary of the Little Caesars Veterans Program. Created in 2006, the Little Caesars Veterans Program provides honorably discharged veterans with significant discounts and credits towards opening a Little Caesars franchise. The goal is to give veterans a business opportunity when they transition to civilian life or seek a career change, and to thank them for the sacrifices they and their families made for our country.

"As an organization we believe that our veterans, the men and women who have given so much to serve our country, should return home with business prospects to help them achieve their hopes and dreams," said Richard Moreno, Senior Vice President of Administration & Strategic Planning. "So, we created a program to honor veterans and provide them with an opportunity to become business owners."

The Little Caesars Veterans Program has grown steadily. Since the program launched, veterans have opened more than 200 Little Caesars stores. Little Caesars believes veterans possess the integrity and character to become exemplary Little Caesars owners. Many franchise opportunities available now, and will be partnering with veterans for years to come.

Little Caesars has been "giving back" since opening our first store in 1959. The Little Caesars Veterans Program, and the Little Caesars Love Kitchen reflect our strong belief and business philosophy that giving back and making a difference is something we can all do.

About Little Caesars Pizza

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Little Caesars is the largest carry-out chain internationally with restaurants on four continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. For the fifth year in a row, Little Caesars was named "Best Value in America"* of all quick-serve restaurant chains. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Michael and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars and available franchise opportunities, visit www.LittleCaesars.com or call 1.800.553.5776.

* "Highest-Rated Chain – Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2011

SOURCE Little Caesars Pizza



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