LONDON, July 13, 2012 /PRNewswire/ --
ITV Commercial today announced that Littlewoods, one of the largest online and home shopping retailers in the UK and part of Shop Direct Group, will be the sponsor of ITV's new entertainment format, Superstar, in a package conceived in partnership with Carat.
The fully integrated sponsorship deal, negotiated by ITV Commercial and Carat on behalf of Littlewoods, includes broadcast, online and mobile sponsorship. It kicks off on Saturday 7th July 2012, in parallel with the programme launch at 7.25pm on ITV1.
Superstar is a brand new ITV series, which follows Andrew Lloyd Webber on his nationwide talent search to find the rock superstar. The winner's life-changing prize will be the leading role in a new arena tour of the legendary rock opera Jesus Christ Superstar which will open at London's O2 arena. Auditions have taken place across the country and the most promising new talent will go through to the live shows when the British public decide who they want to be their next Superstar. Amanda Holden will host the series, and Dawn French and Jason Donovan will join Andrew as judges for the live shows.
Bhavit Chandrani, Group Sales Controller, ITV said: "Superstar is a fantastically exciting new show for ITV with true appointment-to-view potential. We are delighted to have agreed a fully integrated partnership with Littlewoods and look forward to making the campaign a huge success."
Gary Kibble, Brand Director, Littlewoods, said: "As one of the UK's best known family brands, Littlewoods is delighted to be supporting Superstar, which we predict will become must-see viewing for the whole household. The integrated sponsorship package that Carat has negotiated on our behalf fits perfectly with our market position as the UK's leading online and mobile department store."
Rob Honeywood, Sponsorship Manager, Carat said: "This fully integrated sponsorship is a fantastic opportunity for Littlewoods to connect with their target market as ITV debuts its new Saturday night with a strategic sponsorship programme that will connect with consumers at every touch-point from TV and online to mobile."
The sponsorship idents have been created by St Luke's.
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