Live Nation and Comcast Extend Partnership, Naming Agreement

Hartford's Premier Music Venue To Be Renamed "Xfinity Theatre" Through 2019

Jan 08, 2014, 06:30 ET from Comcast Cable

HARTFORD, Conn., Jan. 8, 2014 /PRNewswire/ -- Comcast and Live Nation today announced a four-year extension of their current seven-year agreement, giving Comcast the naming rights to Hartford's premier music venue through 2019. The amphitheater, formerly called the Comcast Theatre, has been renamed the Xfinity Theatre, effective today. The renaming of the venue reflects the Xfinity brand's strong awareness and resonance with consumers.

"We are excited to lengthen our agreement with Live Nation and to place the name Xfinity on one of the most-loved entertainment venues in Connecticut," said Mary McLaughlin, Senior Vice President of Comcast's Western New England Region, which is based in Berlin, Connecticut. "Our Xfinity brand represents our commitment to delivering an unparalleled, innovative entertainment experience to local consumers, and our partnership with Live Nation underscores this promise."

The Xfinity Theatre, owned and operated by Live Nation, can accommodate 25,000 people and hosts approximately 20 concerts per year.

"Over the last four years, Live Nation and Comcast have developed a strong and rewarding partnership, and we are delighted to extend our relationship through 2019," said Jim Koplik, Live Nation President, Connecticut / Upstate New York.  "We look forward to working with Comcast to make the newly rebranded Xfinity Theatre an entertainment destination for people from across New England and beyond."   

Comcast's sponsorship at the Toyota Presents the Oakdale Theatre in Wallingford, Connecticut is also changing to Xfinity branding.

About Live Nation Entertainment:
Live Nation Entertainment is the world's leading live entertainment and ecommerce company, comprised of four market leaders:, Live Nation Concerts, Artist Nation and Live Nation Network. is the global event ticketing leader and one of the world's top five ecommerce sites, with a database of over 119 million fans who visit our sites. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world's top artist management company, representing over 200 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 250 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates 30 news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit for more information.

SOURCE Comcast Cable