MELBOURNE, Australia, Aug. 19, 2013 /PRNewswire/ -- Live Nation Australasia (P/L) and mixitup Enterprises (P/L) today announced that they have formed a joint venture, mixitup Australia, to create music and entertainment brand partnerships across Australasia.
Prior to Michael Coppel joining Live Nation, mixitup worked with Michael Coppel Presents on such projects as V Festival, Daft Punk and Red Hot Chili Peppers. Coppel, president of Live Nation Australasia commented: "We are looking forward to continuing our great working relationship with mixitup, who have a well earned reputation for creating and managing highly successful brand partnerships."
Greg Segal, managing director of mixitup said: "We are delighted to be joining forces with Live Nation. We share common values centred on delivering professionalism and integrity to the music and entertainment space for brand partners. Being part of the world's leading entertainment company will create substantial opportunities for us to deliver the best outcomes for our clients and sponsors."
Live Nation Australasia have sold in excess of 1.5 million tickets in Australia so far this year to some of the world biggest acts including P!nk, Beyonce, Bruno Mars, Fleetwood Mac and Rihanna.
About Live Nation Entertainment:
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenation.com/investors.
mixitup is Australia's leading brand entertainment agency. Established in 2006, mixitup creates and represents cultural assets, connecting forward thinking brands with their audience. Not a traditional sponsorship agency, but in addition a unique youth media outlet with exclusive access to over 2 million consumers direct, 6 million online and 5 million via other media. For additional information, visit www.mixitup.com.au.
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SOURCE Live Nation Entertainment