LOS ANGELES, Nov. 6, 2013 /PRNewswire/ -- Beginning this November, Live Nation Entertainment will join with (RED)™ to raise money for the Global Fund to fight AIDS. Fans of concerts, sports, theatre and family events can show their support by adding a $5.00 contribution to their Ticketmaster.com and LiveNation.com ticket purchases for six weeks, from November 4th through December 15th of this year. In addition to the ticket upsell, Live Nation will make a donation to the Global Fund for every download of the Live Nation mobile app and/or Ticketmaster mobile app, both available for free in the iTunes® store and in the Android store.
One hundred percent of every donation will go directly to the Global Fund to help finance programs which provide prevention, treatment, counseling, HIV testing and care services in Africa.
"We are working together with (RED) to fight for an AIDS Free Generation," said Michael Rapino, president and chief executive officer of Live Nation Entertainment. "Through our efforts we will not only help raise funds that are critical to enabling the work of the Global Fund, but we will help raise awareness with the 32+ million live entertainment fans that use our mobile apps and visit our websites each month."
Fans can learn more about the campaign and download the Live Nation or Ticketmaster app from the iTunes store or the Android store at http://concerts.livenation.com/red or http://www.ticketmaster.com/red.
To date, (RED) has generated more than $215 million for the Global Fund to fight AIDS, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Zambia, Kenya and Tanzania. Global Fund grants that (RED) supports have impacted more than 14 million people.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenation.com/investors.
About (RED) (RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.
(RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Fatboy USA, Bed Bath & Beyond, and HEAD.
To date, (RED) has generated more than $215 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Zambia, Kenya and Tanzania. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) is a division of The ONE Campaign. Learn more at www.red.org.
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SOURCE Live Nation Entertainment