Live Ultimate® to Take Stand Against Child Hunger In America With a Run to Help End It Coast Busters! Famed Miami South Beach Run Comes to Santa Monica

MIAMI BEACH, Fla., Feb. 1, 2013 /PRNewswire/ -- Live Ultimate®, the premium healthstyle brand, brings its ULTIMATE RUN SERIES to Santa Monica, with a world-class 10K/5K Run/Walk and Ultimate Kids Dash for children ages 2-10. The Hollywood-infused race to be held Sunday, February 10th, 2013 expects to attract thousands of participants and spectators to help raise awareness and funds for the growing problem of childhood hunger in America.  

Joining with The LIVE ULTIMATE END CHILD HUNGER INITIATIVE to call attention to the reality that 1 in 5 kids in America struggle with hunger are Presenting Sponsor T-Mobile and Featured Sponsors Whole Foods Market, Equinox Fitness, Nespresso, Sotheby's International and Haute Living, all in support of Share Our Strength's No Kid Hungry® Campaign, a national effort to end childhood hunger in America by ensuring all children get the healthy food they need.

"According to the U.S. Department of Agriculture, more than 16 million children in this country cope with hunger," said Bryan Huberty, the company's race coordinator. "We at Live Ultimate are proud to be a collaborative campaign partner in support of the No Kid Hungry Campaign and the movement of people committed to making sure that no child in America is ever hungry."

"Nearly 1 in 5 children in America struggle with hunger, but we know it doesn't have to be that way," said Chuck Scofield, Chief Development Officer of Share Our Strength. "Live Ultimate is making a commitment to end child hunger in America by dedicating proceeds from its races to our No Kid Hungry campaign. Together, we will work to make sure all kids can get the healthy meals they need every day."

The race, which includes additional community causes, begins at 8:30am and provides a spectacular ocean-side course through the heart of Santa Monica and the best of the California coast. It finishes just steps away from the world-famous Santa Monica Pier, where the Ultimate post-race party will be held. Participants receive a premium, gender-specific RUN shirt and custom artisan Live Ultimate RUN Finisher medal. RUN Shirts and awards are also presented for the Kids dash for an all-inclusive fun run.

The Live Ultimate Run Los Angeles is part of a series of runs around the country that include the upcoming Live Ultimate RUN San Francisco on June 30, 2013.

About Live Ultimate®
Live Ultimate is a company committed to redefining lifestyle as "healthstyle," encouraging all to live their best lives in order to experience much more. Extending enriching encounters through its offerings of premium superfood green iced tea beverages, national initiatives and philosophies, the company inspires all - To Live Healthy. To Live Happy. To Live Ultimate. Learn more by visiting online or call 1.877.576.6222. Media contact: Rod Esteves, Like us on Facebook at:

No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through its Cooking Matters program. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at

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SOURCE Live Ultimate


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