Liven Your Everyday with New Glade® Premium Room Sprays New Collection Features Six Bold and Distinctive Scents

RACINE, Wis., March 18, 2014 /PRNewswire/ -- Many Americans strive to enjoy life to the fullest1, despite increasingly busy routines that make it difficult to live in the moment. As people look to take more deep breaths and enjoy each day, fragrance can help them savor more moments. In fact, more than four out of five people (81 percent) say they understand the positive value scent can bring to their lives2. Glade® understands the powerful connection between scent and emotion and is helping consumers embrace each day by introducing the bold new Glade® Premium Room Sprays.

"Scent has an effect on our emotions and can therefore have a true impact on the quality of our daily lives," says Rachel Herz, Ph.D., who has been researching the intersection of smell, emotion, perception, motivated behavior and cognition since 1990 and is the author of The Scent of Desire: Discovering Our Enigmatic Sense of Smell. "The fragrances we experience each day give us the opportunity to feel more and make the most of every moment."

Liven Up Your Day
More than 60 percent of people say they use scented products because fragrance inspires a positive mood or feeling2. Incorporating fragrance into your routine is a simple way to liven up your everyday. Inspire your routine with new Glade® Premium Room Sprays, available in a variety of fragrances to match your personality.

New Fragrance Offerings
Available year-round, the Glade® Premium Room Sprays include six bold new fragrances inspired by vibrancy and liveliness to lift your mood and brighten your day:

  • Dazzling Blooms: Brighten the room with a burst of ripe fruit and floral scents
  • Playful Paradise®: Make a splash with this fun, beach fragrance that combines scents of mixed fruits like melons and peaches
  • Island Escape®: Infuse the air with this sweet medley of island fruits including hints of pineapple and mixed berries
  • Lavender Embrace: Embrace the moment with this peaceful bouquet of soft and soothing lavender including notes of eucalyptus, rose and jasmine
  • Brilliant Sunshine: Enjoy hints of peach, cantaloupe and lilac, like a ray of sweet sunshine on a summer day
  • Sheer White Cotton®: Freshen the air with the scent of fresh sheets blowing in the breeze, including hints of honeydew, pear and jasmine

The new Glade® Premium Room Sprays are available year-round in the air care aisle of most food, drug and mass-merchandise stores.

For more information visit or, and follow Glade® at and using #bestfeelings.

Jam Stewart

Joanna Sowa


SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world.

1 "2014 New Year's Resolutions." University of Scranton. Journal of Clinical Psychology, January 2014.
2 As part of a research study to uncover insights for SC Johnson's Glade®, Edelman Berland conducted a 15 minute telephone survey among a nationally-representative sample of 1,010 American adults. This survey was fielded between September 10 - 12, 2013.The margin of error for this study (n=1,010) is +/- 3.1%



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