LivePerson and Razorfish Announce Strategic Partnership to Deliver Powerful Digital Experience Solutions for Brands and Consumers Alliance will increase conversions and reduce bounce rates, maximizing customers' digital assets
NEW YORK, Oct. 9, 2013 /PRNewswire/ -- LivePerson Inc., (NASDAQ: LPSN) a leading provider of digital engagement solutions, and Razorfish, one of the world's fastest growing digital and technology agencies, today announced a strategic partnership that will integrate LivePerson's digital engagement solutions with Razorfish's best-of-breed services. The partnership will enable LivePerson and Razorfish to transform the way consumers interact with brands online.
Through the integration of LivePerson's industry leading digital engagement platform and Razorfish's marketing and commerce services, the two brands aim to enhance the way brands engage with consumers, while also driving greater value from their marketing and commerce strategies. Joint customers stand to gain higher conversion rates while delivering a more powerful consumer experience.
"Businesses today make considerable investments in their digital assets, but despite this, most companies are suffering from excessively high bounce rates and strikingly low conversion rates, which means consumers are not getting what they need from the brands they engage with," said John Gray, Head of Global Channels & Business Development at LivePerson. "LivePerson's partnership with Razorfish will deliver a comprehensive set of services that drive measurable value for businesses looking to create a stronger customer engagement strategy across their digital channels, and we very much look forward to partnering with them."
Working together, LivePerson and Razorfish will focus on approaching the market through co-selling, intimate thought leadership events and larger-scale events where the two can showcase the value the relationship brings to their joint customers.
"The LivePerson platform supports Razorfish's analyst-rated best-in-class commerce services that deliver holistic, meaningful customer experiences," said Paul Do Forno, Senior Vice President, Commerce, Razorfish. "We look forward to leveraging our complementary skillsets to continue to help brands deepen the relationships and interactions they have with their customers."
Razorfish, the only digital agency to receive back-to-back rankings in Advertising Age's 2011 and 2012 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald's. Razorfish is part of Publicis Groupe. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.
LivePerson, Inc. (Nasdaq: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs. For more information, please visit www.liveperson.com. To view other global press releases about LivePerson, please visit pr.liveperson.com.
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