LivePerson Named a 2012 Rising Star by CRM Magazine LivePerson's LP Marketer highlighted for its innovative ability to help businesses personalize the online customer experience and drive results.

NEW YORK, Aug. 30, 2012 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time intelligent engagement solutions that increase conversions and improve customer experience, today announced that it has been recognized as one of CRM Magazine's 2012 Rising Stars, alongside brands such as Adobe and Yahoo!, for its innovative targeting solution, LP Marketer. LP Marketer was highlighted for its ability to equip businesses to create a customized online experience for each visitor that can increase satisfaction, loyalty, conversion rates, and transaction values.

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LivePerson's LP Marketer, a real-time data-driven targeting solution, intelligently delivers relevant, personalized content to website visitors, driving business results across the customer lifecycle. Offering a powerful combination of advanced visitor intelligence, real-time traffic segmentation capabilities and user-friendly campaign-building tools, LP Marketer allows business users to design and deploy highly targeted campaigns directly on their sites, greatly reducing or eliminating dependency on IT resources.

"We are honored to be selected as a 2012 Rising Star by CRM Magazine and to be recognized for the value we're providing to businesses through our innovation," said Robert LoCascio, Founder and CEO, LivePerson. "LP Marketer empowers businesses to unleash the true potential of their website by delivering targeted, personalized content to visitors. We believe it has great value for any business looking to provide a personalized and compelling customer experience online."

This year's Rising Stars represent a mix of promising young companies and seasoned veterans that are entering new markets. The six companies included in the list have been able to grow and thrive in a competitive environment and continue to meet and exceed customer needs through their products.

For more information and a complete list of winners, visit: http://bit.ly/OHaQHr

About LivePerson
LivePerson, Inc. (Nasdaq: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs. More than 8,500 companies rely on LivePerson's platform to increase conversions and improve customer experience, including Hewlett-Packard, IBM, Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.

LivePerson received the CODiE award for Best Content Management Solution in 2012 and for Best Ecommerce Solution in 2011, and has been named a Company of the Year by Frost and Sullivan in 2011.  LivePerson is headquartered in New York City with offices in San Francisco, Tel Aviv, Atlanta, London and Melbourne, Australia.

About CRM Magazine
CRM magazine is the publication of record covering the field of customer relationship management. The magazine—written, edited, and produced by an award-winning staff of journalists and designers—offers executives a unique blend of strategic business information, case studies, and in-depth analysis.

Contact:
Erin Kang
212-609-4256
ekang@liveperson.com

SOURCE LivePerson, Inc.



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