2014

LMFAO "Party Rocks" the Competition: Voted Greatest Workout Song of the Year in 2nd Annual March Music Madness Celebrities, Fans and Music Enthusiasts Alike Crown 'Party Rock Anthem' in Tournament-Style Competition Hosted By Gold's Gym and Men's Health Magazine

DALLAS, April 16, 2012 /PRNewswire/ -- Gold's Gym, the world's leading authority in health and fitness, and premier fitness publication Men's Health, announced today that LMFAO can officially lay claim to having the most "rockin'" song in the gym.  After a competitive nationwide vote, LMFAO's blood-pumping popular track, "Party Rock Anthem," nominated by New York Knicks forward Steve Novak, survived a bracket stacked with 15 chart-topping tunes to claim the title of greatest workout song of the past year in the second annual March Music Madness competition.      

March Music Madness, a bracket-style competition designed to expose what kind of music gets gym-goers amped during their workouts, was refreshed for a second time to find out what song made you move and groove in the gym this year.  "Party Rock Anthem" now joins the ranks with Kanye West's "Stronger," which took home the crown and title of greatest workout song of all-time during last year's March Music Madness contest.    

Hundreds of song nominations from celebrities and fans of Gold's Gym  as well as Men's Health were submitted from around the country, with sixteen of the most popular submissions chosen by Gold's Gym celebrity trainers and fitness experts to go head-to-head in the brackets.  With thousands of votes logged during the competition, LMFAO's "Party Rock Anthem," nominated by New York Knicks star Steve Novak, emerged from a "Final Four" that included mega hits "Moves Like Jagger" by Maroon 5, "Levels" by Avicii and Pitbull's "Give Me Everything Tonight."

As part of the competition, Gold's Gym is donating $5,000 to the charity of choice on behalf of the nominator of the winning song.  As a result, Gold's Gym will be making a donation on behalf of Steve Novak to the Loeys-Dietz Syndrome Foundation. The LDSF is a non-profit organization dedicated to encouraging education about Loeys-Dietz syndrome and related connective tissue disorders to medical professionals and communities in order to aid in identification, diagnosis and treatment of Loeys-Dietz syndrome. LDSF also funds research and provides a support network for individuals, parents and families affected by Loeys-Dietz syndrome.

"With so many great new songs released in 2011, we knew we had to revisit March Music Madness again, as a tribute to both our members and the talented artists who create the music that help keep them motivated every day," said Dave Reiseman, Vice President of Communications for Gold's Gym International.  "March Music Madness proves that year after year, music is a powerful part of the fitness experience, and we're thrilled that consumers continue to show support for this initiative, all while allowing us to give back to the greater community."

"I was excited to hear that 'Party Rock Anthem' came out on top during March Music Madness this year," said Steve Novak.  "The song has always helped push me through some of my most difficult workouts, helping me up my game on the court.  More importantly, I'm glad for the opportunity to give back to the Loeys-Dietz Syndrome Foundation, a cause that's really close to me.  Thanks to everyone who voted!"  

For additional information, log on to www.facebook.com/goldsgym.

About Gold's Gym
Established in Venice, Calif. in 1965, Gold's Gym is the largest full service gym chain in the world with more than 700 locations in 41 states and 28 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit www.goldsgym.com, www.facebook.com/goldsgym or www.twitter.com/goldsgym.

Consumers can also see the inspiring member success stories from the new Gold's Gym "Stronger Than" campaign at www.goldsstrongstories.com.

About Men's Health (www.menshealth.com)
Men's Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men's Health is the best-selling men's magazine on newsstands and provides its 12 million readers with the up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men's Health is the largest men's lifestyle magazine brand in the world, offering 40 global editions, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the "#1 Most Notable Magazine Launch of the Last 25 Years." Men's Health has also made several appearances on Advertising Age's "A List" and Adweek's "Hot List." For up-to-date news from Men's Health, visit www.menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men's Health).

SOURCE Gold's Gym



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