LMU Expert: Super Bowl Could Revive New Orleans Spirit
LOS ANGELES, Feb. 3 /PRNewswire-USNewswire/ -- With the New Orleans Saints just days away from their first Super Bowl appearance in franchise history, the team is looking to achieve success that has eluded their predecessors. But what of New Orleans itself, a city battered by natural disaster more than four years ago and still struggling to return to its former glory? Can the Saints' Super Bowl berth do something for New Orleans that years spent rebuilding infrastructure cannot?
LAWRENCE WENNER , Ph.D.
Wenner is considered one of the foremost scholars in the world of sports research. His books include MediaSport, Critical Approaches to Television (2nd edition with Leah VandeBerg and Bruce Gronbeck ), and Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life (with Steven Jackson ). Coverage of his work has appeared on CBS, ABC, CNN, MSNBC, Fox News, The Los Angeles Times, Washington Post, Financial Times, Boston Herald, Sports Illustrated, Daily Variety, and numerous other outlets.
QUOTABLE: "The Super Bowl is an event that has come to define the American culture, and we often think that success of a sports team can have a transformative effect on the city or community where it is based. Intuitively, it seems likely that making it to the Super Bowl, or even winning, can lift the spirits of a depressed community, and often it does. Fans who strongly identify with the team often bask in a euphoria that comes with winning. Thus, many fans in New Orleans are looking forward to rallying around the Saints in a huge way. Still, once the game is over, the Saints' achievement of going to the Super Bowl won't restore the city's physical structures. In the end, it can only revitalize the spirit of New Orleans for so long before the challenges of everyday life resume."
MORE INFORMATION: To schedule an interview, please contact the LMU Communications Office at: 310.338.5133
For a complete list of LMU's experts, please visit www.lmu.edu/experts.
SOURCE Loyola Marymount University
More by this Source
LMU Marketing Students Tackle the Reinvention of the TV Dinner
May 06, 2013, 16:11 ET
LMU's Business Incubator Turns Out Winning Entrepreneurs
Apr 23, 2013, 18:33 ET
Roberto Dell'Oro Named Director of LMU's Bioethics Institute
Apr 12, 2013, 14:30 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.