LOC-AID Wins CTIA WIRELESS Big Idea Contest for Mobile Location Privacy

-- LOCAIDER™ by LOC-AID® garners mobile industry's top innovation award by public vote --

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Mar 23, 2011, 08:00 ET

SAN FRANCISCO, March 23, 2011 /PRNewswire/ -- LOC-AID Technologies®, Inc., the world's first and largest Location-as-a-Service (LaaS) company, today announced that International CTIA WIRELESS® 2011 has declared LOCAIDER™ top winner of The Big Idea Contest, a competition that recognizes new and innovative concepts for wireless products, applications and services. After assembling 45 finalists, the CTIA allowed the broader community to vote on the most innovative new products and services. Over 5,000 mobile industry professionals voted and selected LOC-AID's LOCAIDER privacy management application winner for this year's contest.

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Rip Gerber, President & CEO of LOC-AID, presented the 'big idea' behind LOCAIDER on the Exhibit Innovations Stage at the CTIA event yesterday. "LOCAIDER is a revolutionary application in location-based services, and we're delighted that the wireless community voted LOC-AID winner of CTIA's innovation contest. This award is the 'mobile people's choice' for 2011," Mr. Gerber noted. "LOCAIDER enables mobile developers and empowers wireless subscribers. The application is simple and intuitive in design, but behind the elegant interface is our patented privacy management platform and our robust carrier-approved policies that fully embrace consent, notification, and control in location-based services."

"CTIA received a wide range of submissions demonstrating the exciting mobile innovations on the horizon, and we congratulate the CTIA WIRELESS Big Idea Contest winners," said Robert Mesirow, CTIA vice president and show director. "Show attendees are able to see some of the best and brightest entrepreneurial minds presenting the next big ideas in wireless."

LOC-AID's LaaS platform protects the privacy and security of customers while offering developers a single API and a consistent way to create applications that use devices' location information to provide value-added information and services in many vertical applications, including fraud prevention, proximity marketing, and asset tracking/monitoring. LOC-AID assumes the responsibility for carrier negotiations, programming, and subscriber data access, making it simple and easy for developers to location-enable their mobile applications. LOC-AID is a member of the CTIA (Cellular Telecommunications Industry Association) and IAPP (International Association of Privacy Professionals), and offers privacy assurance for customers and partners.

Jeff Allyn, LOC-AID Product head, also demonstrated the LOCAIDER application on the device for CTIA attendees, and noted: "The LOCAIDER product demonstrated at CTIA is being made available for select LOC-AID customers. Launch dates, pricing and additional features will be announced later this year."

Thousands of mobile app developers are already using LOC-AID's award-winning single API platform and developer services to build innovative location-based applications for enterprises in a variety of vertical markets. Developers can access the single API at LOC-AID's Developer Zone at http://developer.loc-aid.com/

About LOC-AID Technologies, Inc.

LOC-AID simplifies and manages the complex challenge of locating over 350 million mobile devices for location-based services (LBS). LOC-AID operates the world's largest and most secure mobile location platform and allows mobile developers to locate their customers for enterprise authentication, fraud management, and hyper-local marketing, all through a single, privacy protected API. LOC-AID is the only mobile location gateway connected to the largest Tier 1 carriers and partners in the Americas including AT&T, Verizon Wireless, T-Mobile, Sprint, America Movil, TelCel, TELUS, Microsoft, and Qualcomm. With multiple offices across North America, LOC-AID also offers a portfolio of location-enablement services including geo-fencing, geo-coding, map appends, and location analytics. For more information, visit www.loc-aid.com.