Locaid Launches Compliance API™ World's Largest Location Company Delivers New Service to Meet Internet and Mobile Gaming Regulatory Requirements

NEW YORK, June 5, 2013 /PRNewswire/ -- Locaid, the worlds' largest Location-as-a-Service company, today announced at the Morgan Stanley iGaming Investor Conference that the Locaid Compliance API™ is  commercially available.  The Locaid Compliance API is already in use by several major internet gaming companies.  The new Locaid API is required where a casino, gaming operator or state lottery is obtaining regulatory approval for internet or mobile gaming.  The Locaid Compliance API allows for a user's physical location to be verified within a specific state or territory. The new API works with any Locaid location source, including Locaid's cross-carrier, non-spoofable location services, to deliver additional location intelligence around a specific geographical boundary, of any shape or size, where certain actions such as placing a bet are permitted.

"Casinos, gaming platforms, lottery operators and state regulators all have extremely precise needs to ascertain and validate the location of an online or mobile wager activity.  That's why location matters in the gaming market," said Rip Gerber, President and CEO, Locaid.  "Locaid is the only location service provider to be adopted by the major companies revolutionizing the gaming industry, including CAMS, Ultimate Poker, GTECH, Stations Casino, Cantor and William Hill.  Internet and mobile gambling represents the next step in the evolution in gaming.  In the next five years, cloud computing and mobile devices will create a $100 billion opportunity for innovative companies that incorporate location compliance technologies."

"For the first time mobile gaming companies can get a consistent method for determining how a given location relates to a pre-defined 'Zone' across all their applications with no case-by-case costs," continues Naomi Morita, Locaid's Chief Technology Officer. "Add in the fact that with Locaid's unrivalled location data reach and accuracy and this new API is set to be a game changer for a rapidly growing industry."

How it works
Locaid Compliance API offers services that can be used through a standard SOAP interface. Users pre-configure rule-based 'Zones' based on their own or provided geoboundaries (shapes representative of areas of interest, including inclusion/exclusion areas). Once configured, users submit locations (in the form of latitude and longitude) to be evaluated against the established Zone.

An example use case is a series of boundaries, each separately representing a US state (e.g., California) and Native American tribal lands. The user uploads the boundaries and then specifies the Zone as "in California AND NOT in (all tribal lands)"; this could be a typical zone-definition for an online gaming use case. Once the Zone is defined, the user's application retrieves the player's location (using any of the Locaid location APIs e.g. Mobile Network, IP, Landline, On-Device, Network WiFi or Global Cell-ID location, and submits the resulting latitude and longitude with the Zone reference to the Evaluation API.

Many gaming industry leaders are already leveraging Locaid technologies in the gaming and lottery sectors to meet stringent regulatory requirements in Nevada and, soon, New Jersey and Delaware, including CAMS (Central Account Management Systems), Cantor Gaming, GambleID, GTECH, Stations Casino and William Hill

Locaid is the mobile industry's leading provider of location and geofencing solutions.  The iGaming Investor Conference is organized by iGaming Business North America Magazine and Morgan Stanley, and is being held on June 5, 2013 in New York.

To find out more about Locaid and the Locaid Compliance API™ visit www.loc-aid.com.

About Locaid
Locaid is the world's largest Location-as-a-Service (LaaS) company.  Locaid runs "location in the cloud" with the most robust, privacy-protected, multi-source location platform available. Locaid can determine the physical location of your customers, employees or assets, anywhere, instantly.  With a footprint that extends to over 4.7 billion connected devices across the globe, including network mobile location on 415 million mobile devices, Locaid helps enterprises and developers be hyper-local, reduce fraud, increase productivity gain consumer insight, comply with regulations, drive revenue and save lives.  Locaid is the largest and preferred location gateway for the major carriers in the Americas, including AT&T, Bell, Boost Mobile, Cricket, Rogers, Sprint, TELUS, T-Mobile, Verizon and others.  The world's biggest brands, agencies, financial institutions, software companies, enterprise infrastructure providers, mobile app developers and M2M platforms get location from Locaid. Location Matters™.  Locate us at http://www.loc-aid.com, @locaid and www.facebook.com/Locaid.

SOURCE Locaid



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