LOS ANGELES, Nov. 30, 2016 /PRNewswire/ -- In the wake of a divisive 2016 presidential campaign, OLIVIA CARE INC., a natural skincare brand based out of Los Angeles, is leading a nationwide effort to bring communities together through charity. The company is seeking to leverage the power of social media to inspire change and, in turn, bring a divided country together.
Olivia Care has launched a social campaign by posing a challenge to all American-owned businesses to do random acts of kindness around their communities, document the experiences, and share them using the hashtag #AmericaCaresChallenge.
The company kicked off the campaign by donating thousands of bars of Savon by Olivia Care soap to charitable organizations across the country, including to over 80 Salvation Army locations.
"America is the greatest country in the world, mainly because of the people and shared American spirit," said Olivia Care's VP Jonathan Abesera. "Yes, it was a vicious election, but it's time to keep moving forward by getting back to what this country is really about and coming together by paying it forward. What better time to start a campaign like this than the holiday season?"
A study conducted by social network Alignable found that charity efforts by small businesses help to foster a strong sense of community, particularly when focused on local needs.
Key findings from the study show that of the small businesses surveyed who plan on giving, 81% plan to give donations in the form of cash, 75% will give goods or services and 67% plan to donate personal time. Human services, such as food banks and shelters, was the top charity of choice for 77% of respondents; 46% will give to youth groups, and 41% will give to community development organizations.
There are many businesses nationwide that already schedule annual donations, but their efforts are rarely known or promoted. The America Cares Challenge provides businesses a platform to share their charitable experiences and inspire others to do the same.
About Olivia Care:
Olivia Care has been providing natural bath and beauty products for over 20 years now, and the company plans on doing so for many years to come. The story of Olivia Care's soap is as simple and pure as the soap itself. The company's name is a play on words for the main ingredient in their famous triple milled French bar soaps – olive oil, which is known to cleanse, heal, and hydrate the skin. Founder Henri Abesera's children, Jonathan and Sarah, have also joined the growing brand, which offers a variety of natural, paraben-free, and cruelty free products.
Source for statistics: Small Business Philanthropy on the Rise conducted by Alignable
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SOURCE Olivia Care Inc.