Local Market Launch CMO to Speak About Local Search Trends at LSA|14 and LEADING IN LOCAL: The National Impact
Local Market Launch's TruPoint Synchronization Technology named a finalist in LSA's Ad to Action Awards competition; Winners to be announced at LSA|14.
SANTA BARBARA, Calif., April 22, 2014 /PRNewswire-iReach/ -- Local Market Launch, leading provider of business listings management and local presence solutions for national brands, multi-location businesses, franchises, and local SMBs, today announced CMO Gideon Rubin will be a featured speaker at two upcoming leading local media industry events.
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Next week, Rubin will lead a breakfast workshop at the Local Search Association's LSA|14 conference, which takes place April 27-29, in Huntington Beach, California. The workshop, scheduled on Monday, April 28, and titled, "Findability: Discovery and the Real Value of Content in Local Search," will explore the differences between consumers looking for specific branded products, services or providers, and consumers looking without any particular brand or provider in mind.
"The latter is really the true growth opportunity in local search online and also represents the vast majority of the searches taking place," explained Rubin. "This market is best addressed with the creation and distribution of good relevant content, whether it is in a business profile, on a website or in social media."
Local Market Launch's TruPoint Synchronization Technology has been named a finalist in LSA's Ad to Action Awards in the Business Listings Category. TruPoint is Local Market Launch's scalable dashboard solution that enables a business to create, maintain and monitor digital presence across the local search ecosystem and includes complete digital syndication of enhanced data to the top data aggregators providing access to 400-plus channels. The competition recognizes the most creative and effective new local advertising products that drive calls, clicks and store visits for local businesses. Winners in each of eight categories will be announced at LSA|14.
Rubin will also be a featured speaker at BIA/Kelsey's LEADING IN LOCAL: The National Impact conference, which takes place May 7-9, in Atlanta, Georgia. This event is focused on the local marketing initiatives of national brands, franchises and multi-location businesses. Rubin will participate on a panel titled, "Local Search and the Keys to Discovery," where he will join other local search experts in discussing current trends transforming the local search industry, with a focus on how national brands are leveraging local search to market locally.
"We are excited for the opportunity to share our learnings with attendees of two of the top events in the local media space," added Rubin. "We're also extremely gratified for the recognition and validation of our TruPoint Synchronization Technology as a finalist in the Ad to Action Awards."
About Local Market Launch
Local Market Launch delivers business listings management and local presence solutions for national brands, multi-location businesses, franchises, and local SMBs through a growing network of channel partners, including directory publishers, newspaper publishers, broadcast media companies, digital media agencies and certified marketing representatives (CMRs). Learn more at www.localmarketlaunch.com.
Media Contact: Eileen Pacheco, Tango Group LLC, (508) 888-7478, [email protected]
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SOURCE Local Market Launch
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