AUSTIN, Texas, April 27, 2016 /PRNewswire/ -- Localeur, where locals find and share the best local places to eat, drink and play, announced today it has opened its platform to expand to cities throughout the country. This expansion will open its community from its current roster of 20 cities to include locals in cities nationwide such as Baltimore, Detroit, Las Vegas and Minneapolis, among others.
"We experienced phenomenal growth in 2015 on our way to reaching one million users, but there are millions more millennials in cities around the country who have local insight and want to help travelers experience local in an authentic way," said co-founder and CEO Joah Spearman. "In opening up our platform this year, we reinforce that a community of locals built on authenticity, quality and trust is the way of the future. Localeur places the power in the hands of millennial locals in cities across the country who can join our community and share their local insight."
Localeur, which launched exclusively to Austin during South by Southwest Festival 2013, has expanded city by city over the past three years. In 2014, Localeur launched its first iPhone app, and in 2015 launched on Android devices. The app has since garnered praise from The Today Show, Forbes, Time and numerous outlets as a top travel app.
Today, Localeur's geographic footprint includes major metropolitan areas such as Atlanta, Houston, Los Angeles, Miami, New York City, San Francisco and Washington, D.C. The startup says more than 80 percent of its users are between 18 and 35 years old and use Localeur on mobile devices – and that none of its cities account for more than 10 percent of its user base.
To meet with many of these millennials in cities around the country, Spearman is embarking on a roadtrip to at least 35 cities in the next 40 days – promoting the trip through social media outlets with the hashtag #35in40 - to meet with locals, connect with local business owners and raise awareness for Localeur's presence in each market. In support of the roadtrip, luxury brands Cadillac and Tablet Hotels have partnered with Localeur to provide transportation and hotel accommodations in various cities. So far, he has traveled more than 1,200 miles in four days to meet locals and local business owners in Houston, New Orleans, Jacksonville and Savannah. More information about the trip can be found at blog.localeur.com.
Earlier this year, Localeur announced a national partnership with JetBlue Airways. Through the partnership, Localeur provides city-specific content for JetBlue's fans and followers through the airline's digital channels. JetBlue has already featured Localeur content for cities ranging from Austin to Boston, Los Angeles and New York City.
"A list of tourist attractions is nice, but being able to provide unique, credible content and hidden gems from Localeur is what turns a pleasant vacation into an unforgettable one," said Elizabeth Windram, JetBlue's brand and advertising director, of the partnership.
Localeur helps users find and share the best local places to eat, drink and play. Last year, Localeur reached 1 million users with just four employees and no venture capital funding. Recently, Datafox named Localeur one of the top startups in Austin without Series A funding. Initially launched during South by Southwest 2013 in Austin, Localeur was named the best new startup by Austin Monthly and has gone on to receive praise from The Today Show, Forbes, TIME, Men's Journal, MTV, MSN, Mashable and countless other outlets.
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