CHICAGO, June 9, 2016 /PRNewswire/ -- Localytics, the leading mobile engagement platform, today announced that CEO, Raj Aggarwal, will lead a mobile workshop session addressing effective app measurement and engagement tactics for retailers at IRCE in Chicago, IL. Raj will be joined by The Honest Company's Chief Digital Officer, Ben Jones, to address the realities of the crowded retail app ecosystem and to explore how retailers can continue to engage and retain customers in the midst of a mobile engagement crisis.
- WHAT: Post-Conference Mobile Workshops:Turning Data Into Action -- The Keys to Mobile App Engagement
- WHEN: Friday, June 10, 2016, 11:15 am to 12:00 pm CT
- WHERE: Internet Retailer Conference + Exhibition, McCormick Place West, Chicago, IL
- WHO: Raj Aggarwal, CEO of Localytics and Ben Jones, Chief Digital Officer at The Honest Company
At the conference, Raj will also preview new research from Localytics which shows that retailers are not engaging their mobile customers as effectively as they should be. When looking across 50 retail app push messaging campaigns where the retailer segmented the messages to different control groups, Localytics saw an overall negative impact across the board:
- 40% of the campaigns resulted in a decrease in user engagement
- 45% resulted in a decrease in revenue
- 33% resulted in a decrease in conversions
- 60% had a negative lift from the control group in at least one metric
Unfortunately, the data shows that retailers, like many businesses, do not truly know their users or what they want. And these same businesses are focused on the wrong metrics when it comes to mobile engagement - like customer acquisition or click through rates - without understanding the data behind those numbers and the true impact on the business.
At IRCE, Raj and Ben will help educate retailers on how they can reverse this trend by rethinking their approach to mobile from the ground up and by becoming more insights-driven to improve mobile engagement and build better, long-lasting relationships with their mobile users.
Localytics is the leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at Localytics.com.
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