DENVER, Jan. 24, 2017 /PRNewswire/ -- Location3, the digital marketing agency combining enterprise-level strategy with local market activation, announced today a full stack of data integrations and reporting tools for its proprietary LOCALACT marketing suite, delivering more comprehensive local marketing insights than ever. To allow brands to better assess impact they're getting across marketing channels, performance data now includes custom Location-Level Reporting for multi-location and franchise brands, Facebook local business review data, and metrics from the new Google My Business (GMB) API, following Location3's own white-glove integration of GMB profile performance metrics throughout the past year.
"Our goal is to provide valuable data for a holistic picture of marketing performance and ROI across platforms like Facebook and Google, so that we can work with brands to perfect our strategy from zero moment of truth to in-store purchase," said Alex Porter, President and Chief Strategy Officer for Location3. "That's why our technology team has worked tirelessly to provide aggregate GMB insights to our clients for the past year. Moreover, having that GMB data even more accessible via API will free up our workflow and allow us to dig even deeper into performance insights across multiple channels."
The new GMB API makes it easier than ever for Location3 to share with their brand clients where customers found them across the Google ecosystem and how they interacted with the brands, helping clients gauge the impact and value they get from their Google listings. Overlaying these insights with location page data from local store pages and hyper-local paid media allows Location3 to give brands a clear picture of what moves the needle for store-level conversions.
Among beta users of Location-Level Reporting is FASTSIGNS, a long-time Location3 client.
"Location3 has been a strategic partner to us for 10 years, in part because they're truly experts and always ahead of the curve on local marketing technology and tactics," said Chuck Kaylor, Director of Marketing Services at FASTSIGNS International. "They realize the data and tools our brand needs and bend over backwards to provide them, so that each of our franchisees individually see the ROI and don't have to worry about being findable and prominent on digital channels."
In addition to GMB Insights, Location3 also integrates data from Facebook's user-generated local business reviews -- both on an individual review level and overall business ratings. In addition to providing deep customer insights, the platform is a growing hub of local business reviews that are increasingly important for brick-and-mortar brands' online presence. In fact, according to Review Trackers, 55 percent of consumers consider Facebook for purchase decisions, and 24.5 percent of consumers prefer to look up Facebook reviews for products and businesses -- outranking Yelp.
Location3 has also expanded its performance analytics to include Location-Level Reporting in their proprietary LOCALACT platform. In addition to the ability to view company-wide performance data for marketing activations in aggregate, individual locations and franchises can now receive custom reporting on their own marketing effectiveness and ROI. Metrics can be viewed on both a daily performance or monthly performance basis. This includes metrics from GMB, Facebook reviews, and Google listing reviews (both overall ratings and individual reviews and comments).
For more information about how Location3 can help your brand drive local marketing success with enterprise-level strategy, please visit www.location3.com.
Location3 is a digital marketing agency that delivers enterprise-level strategy with local market activation. Location3 services global, national and local brands with a brick-and-mortar presence, improving digital performance for every client with its proprietary LOCALACT technology platform, team of digital marketing specialists, and comprehensive portfolio of services that includes analytics, SEO, paid search, content marketing, display advertising, and local marketing optimization. Location3 is trusted by brands and partners: more than half of Location3's client base has worked with the agency for at least three years, and Location3 is a certified Google Premier Partner, certified Bing Partner, and more.
Media Contact: Elizabeth Lloyd
Resound Marketing for Location3
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SOURCE Location3 Media