Lockerz and SHFT Premiere Original Web Series "Young Farmers"
Documentary-Style Series Explores Sustainable Food Practices of 10 Young Americans in the Spirit of "No Impact Man" and "Earth Days"
Debuts Today at www.lockerz.com/youngfarmers
SEATTLE, Oct. 20, 2011 /PRNewswire/ -- Lockerz, the leader in rewarded social expression, and SHFT, a multi-media platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier, today announced the debut of "Young Farmers," a documentary-style series that follows the farm-to-table values of 10 young people. The series explores a key aspect of the environmental movement through each farmer's unique influences and motivation for growing their own food. "Young Farmers" consists of 10 episodes, four to six minutes each.
"Our mission at SHFT is to convey sustainable living through video, design, art and culture, and 'Young Farmers' does just that in a very personal, accessible way," said Grenier.
"Lockerz continues to feature compelling original content that ties into issues that are important to our Gen Z members," said Kathy Savitt, founder and chief executive officer of Lockerz. "We are proud to partner with powerful environmental advocates like Adrian Grenier and Peter Glatzer to bring 'Young Farmers' to a global audience of millions."
Lockerz members will earn PTZ (points) when they watch "Young Farmers," which can then be used to drive down the prices of popular brands sold in Lockerz Shop. PTZ are the discount fuel of Lockerz, and members can earn them in more than 10 ways, including answering "Dailies" (witty and provocative one-question polls), watching videos, uploading photos, inviting friends or just logging in.
"Young Farmers" episode guide:
Episode 1: "Morgan" – Inspired by her experiences studying abroad, begins growing her own vegetables, and shows how she is directly connected to the things she eats.
Episode 2: "Corbett" – A Lake Tahoe native, Corbett first learned the ins and outs of farming at a young age. He skates to the community garden to tend his plot, and grabs an after-school snack along the way.
Episode 3: "Katie" – First discovering her passion on a biodynamic farm, Katie now guides a high school garden program to bring together students of all stripes.
Episode 4: "Edgar" – Converting empty lots into gardens, Edgar has transformed his passion for plants into a career. He's also expanded this passion into making sustainable cosmetics and food products from his plants.
Episode 5: "Aileen" – A high school senior, Aileen began gardening with her father and quickly discovered her green thumb. Also a talented cellist, she enjoys identifying similarities between music and gardening.
Episode 6: "Dwight" – A former teen baseball star who was born into gardening, Dwight shows viewers how to make a "bad ass" compost using worms and bacteria.
Episode 7: "Zoe" – High school is chaotic for Zoe. She explains how the veggie garden is her main source of serenity and comfort amidst her hectic life.
Episode 8: "Jeff" – Jeff grew up eating vegetables as snacks while his friends were living off processed foods. He's stayed true to his roots by growing a variety of vegetables and mastering the grill along the way.
Episode 9: "Willa" – From a young age, Willa learned how to garden from her mother and grandmother. Now a green-thumbed high school student, she shows off her impressive assortment of veggies.
Episode 10: "Mitch" – Taking on financial responsibility, Mitch feels that practicality is more important than ever. That's why he founded a thriving gardening business and eats his own vegetables for his meals.
"Young Farmers" is the fourth original content series available exclusively on Lockerz.com. Others include "Kill Spin," "The Homes," and "Marcy." To view all Lockerz original content, visit www.lockerz.com.
Based in Seattle, Lockerz' mission is to be the homepage for men and women ages 13 to 30, building a community of more than 45 million unique visitors monthly and tastemakers who love to shop, play and connect on the Web. Lockerz rewards members for doing what they love online, offering major discounts on the coolest fashions, electronics, music and more. Members earn PTZ® (Points) by watching videos, listening to music and inviting friends. Lockerz PTZ are then used to lower the prices of merchandise at-will. Lockerz was founded by former technology and retail executive Kathy Savitt, and is backed by Liberty Media Corporation, Kleiner Perkins Caufield & Byers, DAG Ventures and Live Nation Entertainment. For more information about Lockerz, please visit www.Lockerz.com.
SHFT is a new media platform, offering original video series, curated shopping, and a host of resources that speak to a modern, inspirational, eco-conscious lifestyle. Actor/Filmmaker Adrian Grenier and Film Producer Peter Glatzer founded SHFT after creating the TV show "ALTER ECO" for Discovery's Planet Green. The duo decided to build a platform that uses media to curate the myriad sustainable choices now available to us and to highlight the cultural shift taking place. SHFT is made possible through a founding partnership with Virgin America, Stonyfield Farm and Marvell semiconductor. For more information www.shft.com
For Lockerz, Eugene Oh
Evolutionary Media Group, Alanna Navitski