Lockerz and Stacy Igel of Boy Meets Girl® Join Forces to Revolutionize Retail
Social Commerce Leader Enables Brands to Test and Promote Products While Customers Earn Rewards for Sharing and Shopping
SEATTLE and NEW YORK, April 18, 2012 /PRNewswire/ -- Lockerz, the leader in rewarded social commerce, today announced a partnership with Stacy Igel and her fashion brand Boy Meets Girl®. Lockerz will be the exclusive e-commerce destination for Boy Meets Girl Merchandise, and Igel will serve as Lockerz' Chief Fashion Editor and Stylist. The Lockerz team and Igel will work together to promote and develop the Boy Meets Girl brand and merchandise assortment leveraging insights from the Lockerz social commerce platform and millions of members.
Lockerz members collect and share photos, images and videos, which become "Decalz," from anywhere on the Web. Retail brands like Boy Meets Girl can now use Lockerz to market test their assortments and plan inventory based on real-time, targeted customer behavior. For example, as Boy Meets Girl develops its seasonal assortments, new product categories or special designs, it can post Decalz of complete looks or items, then track the number of "grabs" to gauge popularity and better predict sales. With thousands of "grabs" per day, this is a highly informative, scalable and cost-efficient way to test any idea or concept among 13 to 30-year-olds.
"Lockerz Decalz can redefine the notion of fast fashion and ultimately transform how products are developed and tested," said Kathy Savitt, founder and CEO of Lockerz. "Stacy is an incredibly talented designer and marketer, and we are excited to further build on the popularity of the Boy Meets Girl brand though this new collaboration."
Unlike other sharing platforms, Lockerz is the only site that rewards its members for engagement. Lockerz members earn PTZ for nearly everything they do on the site, which are used to get the lowest prices on hundreds of products offered in the Lockerz Store, including a special Boy Meets Girl boutique.
"Joining the Lockerz team is a great way to build an even larger audience for Boy Meets Girl, as well as be a part of ground-breaking innovation for customers and brands," said Stacy Igel, founder and creative director of Boy Meets Girl. "I am thrilled to be working with Kathy and the talented Lockerz team to amplify Lockerz' fashion voice and create an experience that doesn't yet exist in this industry."
From its founding in 2009, Lockerz' mission has been to revolutionize the way people discover and consume products and content. The company has focused on the most disruptive demographic in recent history, Generation Z. Currently the site has millions of members, with 94% being between the ages of 13-35.
About Stacy Igel
Fashion Designer, Stacy Igel, is one of today's leading trendsetters. After cutting her teeth with iconic mega-brands and personalities such as Izod, Elie Tahari, Zandra Rhodes and Elsa Klensch. Igel founded Boy Meets Girl®. The brand has been featured in major publications such as InStyle, Teen Vogue, Seventeen, US Weekly, and WWD and has appeared on the racks of countless specialty and department stores worldwide including Bergdorf Goodman, Bloomingdales, Saks and Fred Segal. In addition, Boy Meets Girl is celebrated on top-rated television shows including Gossip Girl, the Vampire Diaries, America's Next Top Model and various MTV programs. Igel and Boy Meets Girl have received several design awards and honors, and the brand is the official staff uniform for the exclusive members-only club, The SoHo House. For more information visit www.stacyigel.com & www.boymeetsgirlusa.com.
Based in Seattle, Lockerz is the leader in rewarded social expression, striving to revolutionize the way the world discovers and consumes product and content. With a membership community of millions in 195 countries, Lockerz rewards its members with PTZ® (points) for engagement and following, including collecting, sharing, shopping and influencing their friends. Members use PTZ to drive down the prices of fashion, beauty, home decor, electronics and entertainment in the Lockerz Store. Lockerz was founded by former technology and retail executive Kathy Savitt, and is backed by Liberty Media Corporation, Kleiner Perkins Caufield & Byers, DAG Ventures and Live Nation Entertainment. For more information about Lockerz, please visit www.lockerz.com.
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