Lockerz Partners with EMI Music to Deliver 10,000 Videos Featuring Top Recording Artists
Video Library Gives Lockerz Members More Ways to Earn Rewards by Watching Music Videos, Live Performances and Interviews from Top Artists Such as Coldplay, Katy Perry, Snoop Dogg and Lady Antebellum
Videos Now Live at www.lockerz.com/music
SEATTLE, Aug. 10, 2011 /PRNewswire/ -- Lockerz, a social commerce company with more than 45 million unique visitors monthly, today announced a partnership with EMI Music to release thousands of videos of top recording artists from their worldwide library, giving Lockerz members even more ways to earn PTZ and get rewarded for what they love to do online. Videos are live at www.lockerz.com/music. The entire Lockerz video library including the content from EMI Music, is open for anyone to explore.
The EMI Music video content includes music videos, live performances and interviews from top artists such as Beastie Boys, Ben Harper, Coldplay, Lady Antebellum, Lenny Kravitz, Katy Perry, Keith Urban, Radiohead, and Snoop Dogg, among many others. New videos will be added on an ongoing basis, and will eventually total as many as 10,000. Exclusive content will follow in the second half of this year.
"EMI represents many of the world's greatest artists," said Kathy Savitt, founder and CEO of Lockerz. "These are the videos that Lockerz members are seeking out on the Web, and Lockerz is the only place that rewards them for watching."
"At EMI, we're always looking for new means to bring music and consumers together," said Michael Abbattista, EMI Music's Vice President of New Channel Development. "Partnering with Lockerz gives us an opportunity to reach music fans with great video content in a new and innovative way."
Lockerz was built from the ground up to serve the needs of Generation Z (ages 13 to 30) and reward social expression. PTZ (points) are the discount fuel of Lockerz – the ultimate rewards program for this generation. Members earn PTZ in more than 10 ways, including watching videos, uploading photos, inviting friends, answering "Dailies" (witty and provocative one-question polls), or just logging in. These PTZ can then be used to drive down the prices of popular brands sold in Lockerz SHOP.
About EMI Music
EMI Music is one of the world's leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records.
Based in Seattle, Lockerz' mission is to be the homepage for men and women ages 13 to 30, building a community of more than 45 million unique visitors monthly and tastemakers who love to shop, play and connect on the Web. Lockerz rewards members for doing what they love online, offering major discounts on the coolest fashions, electronics, music and more. Members earn PTZ® (Points) by watching videos, listening to music and inviting friends. Lockerz PTZ are then used to lower the prices of merchandise at-will. Lockerz was founded by former technology and retail executive Kathy Savitt, and is backed by Liberty Media Corporation, Kleiner Perkins Caufield & Byers, DAG Ventures and Live Nation Entertainment. For more information about Lockerz, please visit www.Lockerz.com.