NEW YORK, Sept. 25, 2013 /PRNewswire/ -- Following its successful launch of an Android application that delivers beautiful ads to users' smartphone lock screens, NYC-based mobile advertising company Locket announces its partnership with Scharffen Berger Chocolate Maker, one of America's leading artisan chocolate manufacturers, to bring digital marketing to life on consumers' lock screens. The partnership will bring Locket users a VIP experience and free entrance at the Scharffen Berger Chocolate Maker & Beringer Vineyards Pairing Event on September 28 at Beringer Vineyards. To promote the event and partnership, Locket will be featuring a series of beautiful branding ads for the event on users' lock screens. The collaboration highlights the increasing efforts by CPG companies to experiment with creativity and innovation in mobile marketing.
"We are thrilled to work with one of the world's finest chocolate makers Scharffen Berger," said Yunha Kim, CEO and co-founder of Locket. "It's about time that we get creative with marketing on mobile's limited real estate, and expand beyond banners and pop up ads. For the Scharffen Berger campaign, we wanted to focus on providing a signature experience for our users. Digital marketing, especially mobile, has always had a difficult time translating to the real world. We worked closely with the Scharffen Berger team to design a campaign to create a strong connection and experience for our fans and consumers."
To promote the Scharffen Berger Chocolate Maker & Beringer Vineyards Pairing Event, Locket will run a series of beautiful ads on its users' smartphone lock screens in the days leading up to the event, allowing users to familiarize themselves with Scharffen Berger Chocolates and Beringer Wines. Users will be granted an exclusive spot on a guest list which will give them free entry to the event. On event day, attendees who show Locket upon entry will also be given a special VIP experience where they will share a private tasting with the founder of Scharffen Berger Chocolate Maker, John Scharffenberger.
John Scharffenberger adds, "Since its founding, Scharffen Berger Chocolate Maker has always been innovating in fine flavor chocolate and I'm proud to partner with Locket, one of the leading innovators in digital marketing. It's a one-of-a-kind way to engage with fans that offer a truly unique experience."
The Scharffen Berger Chocolate Maker & Beringer Vineyards Pairing is a day-long event on the Beringer Vineyards that brings together chocolate and wine connoisseurs. John Scharffenberger and James Beard award-winning chef Joanne Weir will explore the charms and nuances of artisanal chocolates and wine pairings with tastings and live food demonstrations.
About Scharffen Berger
Scharffen Berger Chocolate Maker is one of the world's finest chocolate makers whose products are sold by retailers nationwide, at Scharffen Berger chocolate's own retail location in San Francisco and through its website www.ScharffenBerger.com. Scharffen Berger Chocolate Maker is part of the Artisan Confections Company, a wholly owned subsidiary of The Hershey Company.
Locket is an NYC-based company that transforms how brands are able to connect, communicate and message advertising to consumers through what they call "First Glance Advertising." Locket launched an Android application in July that delivers beautiful, print-quality advertising on smartphone lock screens, and rewards users for simply using their phone. The application can be found on Google Play store here.