POMPANO BEACH, Fla., Jan. 21, 2014 /PRNewswire/ -- LOGIC Technology, makers of premium electronic cigarettes, today announced the results of the latest unit share report from Nielsen's C-Track Database and Wells Fargo Securities, LLC, indicating LOGIC has claimed the #2 spot for dollar share in convenience stores nationwide, and strengthened their #2 position for electronic cigarettes in unit share.
LOGIC now commands 20.3% of dollar share in the category, up from 18.5% since the last report. In addition, LOGIC has maintained the #2 position for unit share, increasing to 22.6% of the category, demonstrating the continued success of the LOGIC product line. Further, the report also shows that the top three brands, including LOGIC, amount to 75% of the category as a whole.
"We are thrilled that adult consumers continue to recognize the high quality of our products, and through tremendous work with our trade partners, we are proud to announce that LOGIC is now #2 in both dollar and unit share," said Miguel Martin, President of LOGIC Technology. "As evidenced by the latest Nielsen rankings, LOGIC's continued month-over-month growth demonstrates adult smokers are increasingly choosing LOGIC."
Adult consumers and LOGIC's trade partners can expect continued innovation and growth as LOGIC expands its products and geographic distribution. For more information about LOGIC Technology, visit www.LogicEcig.com. LOGIC e-cigarettes are available in disposable and rechargeable versions and available at convenience stores nationwide as well as on the company's web site.
About LOGIC Technology
LOGIC is the leader in premium electronic cigarettes, offering a smarter alternative to smoking tobacco products. With multiple industry leading patents, LOGIC sets itself apart by featuring revolutionary technology that delivers the most realistic smoking experience. Simulating the feeling and taste of a real cigarette, LOGIC provides a sensory experience that satisfies a smoker's addictive cravings for the nicotine, tobacco flavor, hand-to-mouth motion and vapor release. For more information, please visit www.logicecig.com; twitter.com/logicecig; and facebook.com/LogicECigarette.
SOURCE LOGIC Technology