LOGIC Continues Market Share Growth, Further Strengthening its #2 Position in Total U.S. Dollar and Unit Share Latest Nielsen Report Shows LOGIC Widening the Gap Between its Closest Competitors and Closing in on #1 Brand Ranking
POMPANO BEACH, Fla., April 23, 2014 /PRNewswire/ -- LOGIC Technology, makers of premium electronic cigarettes, today announced results from the latest Nielsen's C-Track Database, indicating that of the top three brands in the space, LOGIC is the only company showing growth in both total U.S. dollar and unit shares in convenience stores nationwide.
LOGIC currently holds the #2 rank for dollar and unit share nationally, widening the gap between lower ranked brands and continuing to close in on the #1 position. LOGIC now commands 24.3% of the category in total U.S. unit share nationwide, up from 21.8% last month. In total U.S. dollar share, LOGIC has increased to 22.2%, up from 19.9% last month.
"This is an extremely exciting time for LOGIC, and we are thrilled with the latest Nielsen Brand Rank report, showing adult smokers continue to recognize the high-quality of our products and increasingly choose LOGIC," said Miguel Martin, President of LOGIC Technology. "We are taking the steps necessary to advance our brand into the #1 position, and with our superior products, we expect continued and significant growth in the coming months. We appreciate the support of our trade partners and are looking forward to our continued mutual success."
Adult consumers and LOGIC's trade partners can expect innovation and growth as LOGIC launches new, pioneering products and expands geographic distribution throughout the summer. For more information on LOGIC Technology, visit www.LogicEcig.com. LOGIC e-cigarettes are available in disposable and rechargeable versions at convenience stores nationwide as well as on the company's web site.
About LOGIC Technology
LOGIC is the leader in premium electronic cigarettes, offering a smarter alternative to smoking tobacco products. With multiple industry leading patents, LOGIC sets itself apart by featuring revolutionary technology that delivers the most realistic smoking experience. Simulating the feeling and taste of a real cigarette, LOGIC provides a sensory experience that satisfies a smoker's addictive cravings for nicotine, tobacco flavor, hand-to-mouth motion and vapor release. For more information, please visit www.logicecig.com; twitter.com/logicecig; and facebook.com/LogicECigarette.
SOURCE LOGIC Technology