LOGIC Continues Steady Growth, Maintaining #2 Spot in Total Dollar and Unit Share Premium E-Cig Company Continues To Gain Market Share in Electronic Cigarette Industry
POMPANO BEACH, Fla., Feb. 28, 2014 /PRNewswire/ -- LOGIC Technology, makers of premium electronic cigarettes, today announced the results of the latest report from Nielsen's C-Track Database and Wells Fargo Securities, LLC, indicating LOGIC has maintained the #2 spot for dollar share in convenience stores nationwide, and strengthened its #2 position in unit share for electronic cigarettes.
LOGIC now commands 20.2% of dollar share in the category, demonstrating the continued success of LOGIC's premium product line. Further, LOGIC has maintained the #2 unit share position, increasing to 21.8% of the category. Additionally, the report also shows that LOGIC has secured 3 of the top 5 SKUs nationwide.
"The latest Nielsen rankings demonstrate that our brick and mortar strategy is a key driver of our growth," said Miguel Martin, President of LOGIC Technology. "We have successfully grown without discounts or free product offerings to maintain some of the highest margins for our trade partners. Adult smokers are recognizing the high quality of our products and increasingly choosing LOGIC. This fact, coupled with our rapid growth at retail across the country, contributes to LOGIC's steady gain in market share."
Adult consumers and LOGIC's trade partners can expect continued innovation and growth as LOGIC expands its products and geographic distribution. For more information about LOGIC Technology, visit www.LogicEcig.com. LOGIC e-cigarettes are available in disposable and rechargeable versions and available at convenience stores nationwide as well as on the company's web site.
About LOGIC Technology
LOGIC is the leader in premium electronic cigarettes, offering a smarter alternative to smoking tobacco products. With multiple industry leading patents, LOGIC sets itself apart by featuring revolutionary technology that delivers the most realistic smoking experience. Simulating the feeling and taste of a real cigarette, LOGIC provides a sensory experience that satisfies a smoker's addictive cravings for the nicotine, tobacco flavor, hand-to-mouth motion and vapor release. For more information, please visit www.logicecig.com; twitter.com/logicecig; and facebook.com/LogicECigarette.
SOURCE LOGIC Technology