LIVINGSTON, N.J., May 1, 2013 /PRNewswire/ -- LOGIC Technology, makers of premium electronic cigarettes, today announced the results of Nielsen's Brand Rank Report, indicating LOGIC outperformed all e-cigarette brands in Q1 2013 for sales per point of distribution. As more major tobacco companies continue to enter the e-cigarette space, this report shows that LOGIC outsells its competition and remains the category leader.
Based on sales from convenience stores across the United States, the Nielsen Brand Rank Report showed that LOGIC's Black Label was the most preferred for the electronic cigarette category. In addition to the Black Label's success, LOGIC's Platinum Label was the second highest selling electronic cigarette.
"LOGIC has experienced solid, continuous growth over the past few years and we are delighted to have the Nielsen Reports validate what we already know - that LOGIC is number one among Americans. LOGIC offers a smarter alternative to traditional cigarettes and it is great to see that smokers across the US are converting and choosing a quality product," said Eli Alelov, CEO of LOGIC Technology. "This is another milestone for our company and we are thrilled with the success of LOGIC across the country, and compared to other brands."
The electronic cigarette industry is rapidly growing and was recently reported to support revenues reaching $500 million. LOGIC's superior product and innovation have contributed to its tremendous sales growth, rising 600 percent in 2012. In addition, the total sales for Q1 2013 outperformed total sales in 2012. According to the Nielsen Report, LOGIC was the number one selling electronic cigarette in the Northeast and entire Southern region.
LOGIC e-cigarettes are available in disposable and rechargeable versions and can be purchased at convenience stores nationwide as well as on the company's web site. For more information about LOGIC Technology, visit www.LogicEcig.com.
LOGIC calculation based in part on data reported by Nielsen through its Service for the Total Anti-smoking Product category for the 13-week period ending 03/23/2013, for the Total US market and Total Convenience channel. Copyright © 2013, The Nielsen Company.
About LOGIC Technology
LOGIC is the leader in premium electronic cigarettes, offering a smarter alternative to smoking tobacco products. With multiple industry leading patents, LOGIC sets itself apart by featuring revolutionary technology that delivers the most realistic smoking experience. Simulating the feeling and taste of a real cigarette, LOGIC provides a sensory experience that satisfies a smoker's addictive cravings for the nicotine, tobacco flavor, hand to mouth motion and vapor release, while avoiding 4,000 toxins that are in cigarettes.
SOURCE LOGIC Technology