LOGIC Maintains #2 Spot in Total U.S. Dollar and Unit Share New Nielsen Report Demonstrates Brand Loyalty Among Consumers Within Electronic Cigarette Industry
POMPANO BEACH, Fla., April 2, 2014 /PRNewswire/ -- LOGIC Technology, makers of premium electronic cigarettes, today announced results from the latest Nielsen's C-Track Database and Wells Fargo Securities, LLC report, indicating that LOGIC maintains a strong hold on its #2 position for both total U.S. dollar and unit shares in convenience stores nationwide.
Over the past year, LOGIC has experienced significant growth, and the latest Nielsen report shows that the brand now offers three of the top 5 selling SKUs within the category. Specifically, LOGIC's Power Series, its line of rechargeable products, continues to outperform the competition even as the industry becomes increasingly saturated.
"Adult smokers recognize the high-quality of our products and continue to choose LOGIC," said Miguel Martin, President of LOGIC Technology. "As confirmed by the latest Nielsen Item Rank report, our customers are brand-loyal. These repeat and new adult consumers, coupled with LOGIC's expanding distribution and increasing brand presence through the work of our retail partners, have been key to LOGIC's success."
Adult consumers and LOGIC's trade partners can expect continued innovation and growth as LOGIC expands its products and geographic distribution. For more information about LOGIC Technology, visit www.LogicEcig.com. LOGIC e-cigarettes are available in disposable and rechargeable versions, available at convenience stores nationwide as well as on the company's web site.
About LOGIC Technology
LOGIC is the leader in premium electronic cigarettes, offering a smarter alternative to smoking tobacco products. With multiple industry leading patents, LOGIC sets itself apart by featuring revolutionary technology that delivers the most realistic smoking experience. Simulating the feeling and taste of a real cigarette, LOGIC provides a sensory experience that satisfies a smoker's addictive cravings for the nicotine, tobacco flavor, hand-to-mouth motion and vapor release. For more information, please visit www.logicecig.com; twitter.com/logicecig; and facebook.com/LogicECigarette.
SOURCE LOGIC Technology