Logo's Season Finale of 'RuPaul's Drag Race' Burns Ratings Rubber, Clocking In as Network's Highest-Rated and Most-Watched Telecast Ever
"RuPaul's Drag Race" Becomes Logo's Most Streamed Series Ever On LogoTV.com With Over 9.8 Million Streams This Season
Logo Announces 3rd Season Pick Up of "RuPaul's Drag Race" and 2nd Season of "Untucked"
NEW YORK, April 28 /PRNewswire/ -- Monday night's 9PM season two finale of "RuPaul's Drag Race" took home the crown as Logo's highest-rated telecast, averaging a .8 in the P18-49 demo. This was also Logo's most watched telecast ever, drawing in 633,000 total viewers who witnessed Tyra Sanchez as she was named "America's Next Drag Superstar."
Maintaining the ratings momentum, the season finale of "Untucked" at 10PM also reached a series high averaging .7 in the P18-49 demo. The reunion episode of "RuPaul's Drag Race" at 10:30PM retained 100 percent of its "Untucked" lead-in, posting a .7 rating in the P18-49 demo.
"RuPaul's Drag Race" was consistently the most watched series this year on Logo, which is available in 46 million households. Additionally, "RuPaul's Drag Race" has become the most streamed series ever on LogoTV.com with more than 9.8 million video streams season-to-date -- a 184% increase over season 1 streams (source: Omniture). To relive the glitz and the glam of the season, viewers can catch the series' full episodes and extra content at LogoTV.com.
"'RuPaul's Drag Race' has consistently shown that even underdogs can be champions," said Dave Mace, Senior Vice President, Original Programming, Logo. "And today, this 'little-show-that-could' has become a national and GLAAD Media Award-winning phenomenon."
Randy Barbato, Fenton Bailey and Tom Campbell, Executive Producers from WOW Productions collectively commented, "In our 500 years in show business, it's hard to remember a series that has stirred such a deep and passionate following. The fact that 'RuPaul's Drag Race' celebrates what others have chosen to denigrate makes its crossover success that much more fabulous."
Fresh off the heels of the second season success, Logo announced the season three pickup of "RuPaul's Drag Race" as well as the second season pickup of "Untucked." "RuPaul's Drag Race" order has been upped from 12 to 16 episodes and "Untucked" from 10 to 13 episodes. The new seasons are slated to premiere on the network in winter of 2011. Casting is currently underway. For more info, please visit Rupaulsdragracecasting.com.
Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment network from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B) for gays and lesbians, their families and friends. Launched in 2005, Logo's cable channel is in more than 46 million homes across the United States and is complemented by a federation of online properties, including LogoTV.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.
About World of Wonder:
World of Wonder (WOW) was founded by Randy Barbato and Fenton Bailey in 1990. Since then, the company has amassed a library of branded properties across all platforms, including such well known films as Party Monster, The Eyes of Tammy Faye, Inside Deep Throat and television shows Tori & Dean: Home Sweet Hollywood, Million Dollar Listing, Fantasia: For Real, and Man Shops Globe and the entertainment blog The WOW Report (www.worldofwonder.net).