NEW YORK, Nov. 17, 2015 /PRNewswire/ -- lokai, a socially responsible lifestyle brand that represents the importance of finding balance and staying centered along life's journey, is honored to announce its official partnership with internationally acclaimed charity Save the Children. The #livelokai campaign officially kicks off December 1, just in time for holiday giving. Joining the mission to invest in childhood, lokai has created a limited-edition red bracelet to benefit Save the Children.
Through December 31, 2015, lokai will donate $1 to Save the Children for every red lokai sold, with a guaranteed minimum donation of $300,000. With this support, Save the Children can provide services such as lifesaving immunizations for more than 6,500 children in need or send 7,500 children to school with essential learning supplies, giving them the opportunity to succeed in school and life. lokai's donation will help to increase Save the Children's impact for children in need around the world, helping them survive the lows of extreme hardship and reach the heights of a brighter future.
"As an official partner of Save the Children, lokai is excited to release a special limited-edition red lokai," said Steven Izen, Founder and CEO of lokai. "We are proud to say that we have committed $300,000 to Save the Children. lokai is honored to support this valuable initiative to help save the lives of children across the globe. I hold this cause dear to my heart and believe the core principles of Save the Children embody the spirit of lokai. Together, we aim to promote positive change in children's lives throughout the world."
Founded in 2013, lokai has committed to donating 10% of its net profits to a variety of non-profit organizations. To further raise awareness for Save the Children, lokai encourages supporters to post Instagram photos wearing a red lokai to "Embrace Your Inner Child" tagging @livelokai and @SavetheChildren, and by using the hashtag #livelokai.
"Thanks to our holiday promotion with lokai, shoppers will now be able to give a stylish gift to friends and family that gives back by providing a brighter future to children in the United States and around the world," said Carolyn Miles, president and CEO of Save the Children, who will unveil the limited-edition red lokai bracelet on the red carpet at the organization's third annual Illumination Gala. "We hope the Save the Children lokai bracelet will become the ultimate fashion statement and a must-have accessory this holiday season!"
The limited-edition red bracelets will officially be sold online at www.mylokai.com.
For additional information on lokai's official partnership with Save the Children, please visit the lokai page on Save the Children's website: www.savethechildren.org/lokai.
About Save The Children
Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood — every day, in times of crisis and for our future. Follow us on Twitter and Facebook @SavetheChildren.
lokai is a socially responsible lifestyle brand that represents the importance of finding balance along life's journey. Cornell University Cum Laude Graduate, Steven Izen, founded the company in 2013, on the heels of a deeply emotional and transformative experience. Realizing that life is a cycle of highs and lows, he grew to appreciate the importance of remaining both humble and hopeful. The company infuses its trademark bracelets with elements sourced from the highest and lowest points on Earth – water from Mt. Everest and mud from the Dead Sea. The lokai lifestyle is devoted to finding balance, sharing success during life's peaks and gaining perspective during lows. lokai supports this message by donating 10% of their net profits to various charitable organizations. Since launching, lokai is sold in over 160 countries. Please visit www.mylokai.com for more information.