NEW YORK, Nov. 12, 2015 /PRNewswire/ -- BILLION DOLLAR BOY, a top London-based influencer marketing agency for such clients as McDonald's and Ford, announced today the opening of their New York office.
Billion Dollar Boy is the only global influencer agency that specializes in the growing men's interest category: fashion, lifestyle, grooming, automotive, hobbies, travel, film, health and fitness, gaming and technology. Combining in-house expertise with its proprietary database the agency is able to track the real-time status of influencers worldwide and pinpoint specific influencers for each campaign. This MatchMaker system currently tracks over six thousand influencers with 133 billion views and 2 billion fans.
Influencer marketing is the newest form of digital advertising that exploits the power of consumers informing other consumers on purchase decisions. AdWeek states that marketers are increasing their influencer marketing spend by 60% and the New York office will provide the opportunity to service this need in the US.
Edward East, Founder, commented, "The New York office is an exciting opportunity to expand both our influencer and client base in the US as we continue to see growth within the company. We believe that our specialization in the men's interest niche, advanced tech and bespoke services will result in great success in the US and amplify our efforts in Los Angeles."
Permele Doyle, formerly of Tom Ford Beauty, will be responsible for all client and influencer relations in the US as Director of Billion Dollar Boy, New York. The New York office is located at 79 Madison Avenue. This new office will complement the Billion Dollar Boy headquarters in London and its office in Los Angeles.
ABOUT BILLION DOLLAR BOY
Headquartered in London with offices in New York and Los Angeles, Billion Dollar Boy represents over 140 of the UK's top social media influencers – whose content has generated over 9.4 billion views and counting – connecting them to brands and agencies including Ford, McDonald's, Canon, Razorfish and 20th Century Fox. The company's founding shareholders include Guy East and Nigel Sinclair, of LA-based film and TV production company White Horse Pictures, and MindsEye, an award-winning London based commercials production company founded by Hughie Phillips. For more information about Billion Dollar Boy, visit www.billiondollarboy.com.
79 Madison Avenue, New York, NY 10016
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SOURCE Billion Dollar Boy