RICHMOND, Va., April 8, 2016 /PRNewswire/ -- The manufacturer of Longhorn Moist Snuff, a leader in the value price smokeless tobacco category, today announced a new visual identity for one of its most recognizable brands. The new look is designed to strengthen brand messaging, enhance shelf prominence and establish consistency across various distribution channels.
"The redesign of the Longhorn packaging still features the recognizable and distinctive iconic 4-color bull, however, the branding change introduces a modernized logotype while utilizing specialty varnishes and metallic inks to increase visibility at retail" according to Tracy Vernon, Associate Brand Manager for Moist Snuff. "We've kept the elements that our consumers loved about Longhorn and simply updated the look." The move is considered key to meeting current adult smokeless consumers' lifestyles.
The new branding includes gold and silver lids designed to elevate and differentiate the loose snuff and pouch products. The pouch cans will also feature a unique compartment lid, which allows consumers to store their used pouches and toss them later—the "Stow and Throw" lid.
The branding change highlights Longhorn's heritage and quality, and elevates its visibility and presence on the shelf. The new look will be supplemented with direct mailers, e-mail blasts, a revamped Longhorn website and trade advertising. Longhorn Moist Snuff is available in approximately 90,000 retail stores nationwide.
About Longhorn Moist Snuff: The Longhorn brand offers the best value by delivering a simple combination of premium quality and really great price. Longhorn moist snuff gives you the taste you demand at the price you want. For more information on Longhorn, visit our website at www.longhornsnuff.com
About Swedish Match: Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US.
Swedish Match's vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.
Contact: Mary Kate Joyce, 724-263-9070
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SOURCE Swedish Match