Content Marketing Automation Platform Enhances Marketers' Ability to Engage and Convert Anonymous Website Traffic
NASHVILLE and TORONTO, May 24, 2016 /PRNewswire/ - SiriusDecisions Summit, Nashville, TN and Toronto, Canada – LookBookHQ, the only content marketing automation platform for B2B marketers, today announced the launch of LookBookHQ Recommend, a new self-learning content experience solution that allows marketers to engage and convert anonymous website visitors.
This new product expands the proven capabilities of the LookBookHQ platform and complements LookBookHQ Target™, which enables B2B marketers to curate and deliver personalized content experiences for known audiences. The combination of these two products provides comprehensive capabilities to fast-track buyer education by keeping prospects engaged and allowing them to binge on relevant content while marketers have their attention.
"Successful B2B marketers need to move their buyers – both known prospects and anonymous visitors – through a journey of relevant content to educate and influence their purchase decisions," says Nick Edouard, Co-Founder, President and CMO of LookBookHQ. "LookBookHQ Recommend automates the sequence and delivery of content into engaging, personalized and dynamically generated experiences that allow buyers to consume multiple assets per session – whenever and wherever they click. Based on proprietary Content Science™, LookBookHQ Recommend takes the guesswork out of determining and fine-tuning the optimal content sequences that work for your audiences. By bringing the power of content 'bingeing' to anonymous visitors and websites, marketers can optimize conversions and accelerate sales-ready buyers."
Accommodating buyers' desire to binge on content is important because new research indicates that engaged prospects look very similar to TV viewers who binge on their favorite shows, and that prospects who binge are 2.4X more likely to sales-ready. With a range of website and native content promoters and built-in conversion options, LookBookHQ Recommend helps marketers make the most of investments in owned, licensed or 3rd party content by ensuring that they never miss a chance to promote the next best content offers and convert prospects while they are self-educating.
"Recommend is the natural extension of the powerful content engagement capabilities that the LookBookHQ platform already provides," says Alexandre Papillaud, Marketing Director – Global Demand Center at Intel Security. "Using LookBookHQ Target, we've been able to dramatically improve lead qualification rates and accelerate sales readiness by enhancing our lead nurturing campaigns. We look forward to extending that power and sophistication to better engage and convert visitors to our web properties with LookBookHQ Recommend."
LookBookHQ is the only content marketing automation platform for B2B marketers. We help B2B marketers cultivate more informed, sales-ready buyers faster by ensuring they always see the next most relevant content asset wherever and whenever they engage with your brand. By providing control and visibility into how buyers consume content and tracking exactly what they view and for how long, the LookBookHQ content marketing automation platform offers unmatched insight into which prospects are most qualified and sales-ready and how effective your content assets are at moving buyers toward a purchase.