VALENCIA, Calif., Jan. 21, 2016 /PRNewswire/ -- As LORAC Cosmetics celebrates its 20th anniversary, the brand is also announcing a partnership with Encore Consumer Capital, a premiere private equity firm. Encore Consumer Capital invests exclusively in consumer product companies. Both companies see this collaboration as an opportunity for LORAC to soar to new heights.
Headquartered in Valencia, California, LORAC was founded 20 years ago by Celebrity Makeup Artist Carol Shaw based on her experience and her celebrity client's sensitive skin needs. While complexion was and still is the brand's core, LORAC also features on-trend products in every category including best in class palettes such as the PRO Palette and the PRO Contour Palette.
Since the brand's inception, LORAC has built a substantial fan base among media, consumers, celebrities and industry veterans, with targeted PR, marketing and social media programs coupled with high quality, red-carpet worthy makeup. The Encore Consumer Capital acquisition will offer LORAC additional resources and take the brand to the next level.
"We are excited to be partnering with Encore Consumer Capital," says Carol. "I'm very proud of LORAC's success and look forward to working with the company's new CEO, Tim McMeekan. The best is yet to come!"
Adds new LORAC CEO Tim McMeekan, "Carol is an authentic icon in the industry and a first-mover in prestige cosmetics who has built an outstanding brand. Our team looks forward to continued growth and success."
LORAC operations will remain in California and Creator, Carol Shaw, will still be involved.
About LORAC Cosmetics:
LORAC (Luh-ROCK) Cosmetics was developed by Celebrity Makeup Artist Carol Shaw for use on her Hollywood clientele with sensitive skin in mind. LORAC makeup products are packed with good-for-your-skin ingredients, like antioxidants, plant extracts, emollients and skin rejuvenators, like hydrating conditioners. LORAC foundations and complexion makeup are formulated without oils, fragrances and other harsh ingredients that tend to irritate skin, and are good for all skin types, including sensitive, oily and acne-prone skin. LORAC strives to bring a bit of luxury to every woman helping her look and feel like a star. LORAC is available on the brand's website, ULTA stores and ULTA.com, Kohl's stores and Kohls.com, Amazon.com, Nordstrom.com, select Nordstrom Rack stores and additional online and retail boutiques.
About Encore Consumer Capital:
Encore Consumer Capital is a San Francisco-based private equity investment firm focused on the consumer products industry. The firm has raised over $600 million in committed equity capital and has invested in 24 platform companies. Encore is currently investing out of its $260 million third fund, which closed in 2015. The firm targets companies with between $10 million and $100 million in annual revenues where Encore's strong operating expertise in strategy development, brand marketing and distribution expansion can help drive performance.
SOURCE LORAC Cosmetics