NEW YORK, Jan. 3, 2017 /PRNewswire/ -- After winning the "Most Competitive Games of 2016" by Google, IGG, creators of the hit real-time strategy game Lords Mobile, is partnering with Boostinsider and its over 100,000 social media influencers to take over the Nasdaq big screen and wish everyone a Happy New Year.
The Nasdaq campaign which runs from December 29 to January 4 kickstarts a big influencer marketing campaign with IGG and Boostinsider to promote the Lords Mobile game. Boostinsider's famous influencers which include those with as many as 10 million followers will be creatively sharing the game with their audience throughout January 2017.
Founded in 2005 by a group of gaming veterans, IGG's user community consists of over 340 million player accounts worldwide, including a total MAU (monthly active user) of approximately 18.6 million.
In 2013, IGG successfully went public on the Hong Kong Stock Exchange and currently holds a market value of roughly $1 billion (USD).
As one of the fast-growing technology startups in Silicon Valley, Boostinsider's influencer marketing platform has helped more than 300 brands run 3,000 influencer marketing campaigns since its establishment two years ago.
Heidi Yu, CEO & Co-Founder of Boostinsider, says, "A good product has the potential to grab the attention of the world. We believe that our influencers can effectively showcase Lords Mobile and share it with all their followers and fans."
Given that word of mouth is a more impactful channel than digital marketing, influencers are the most efficient way to boost the impact of word of mouth in a short period of time.
Yu adds, "Influencers do not promote products for money, they are creating content for their audience. What makes influencer marketing powerful is that influencers are telling a brand's story from their own point of view and sharing with their audience. This type of messaging is much more effective than a normal paid advertisement."
Users will have to stay tuned to see which one of their favorite influencers will be sharing what they love most about Lords Mobile.
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