L'Oreal Professional Products Division Portfolio of Brands Now Available Online Through Local Salon Professionals

NEW YORK, Jan. 22, 2015 /PRNewswire/ -- L'OREAL USA Professional Products Division announced their first venture into eCommerce with StyleSeat, the largest and fastest-growing online platform for beauty and wellness services. More than four million consumers use StyleSeat to research, and book appointments with hair and nail professionals. Now, salon-only authentic products including Essie Professional, Kerastase, L'Oreal Professionnel, Matrix, Mizani, Pureology, Redken, and Shu Uemura Art of Hair are available at their fingertips.

Previously, the purchase of authentic products by brands such as Redken and Matrix could only be done at the salon and spa space. Now, accessibility comes with the click of a button and the assurance that each customer is purchasing the best, stylist-recommended products specific to their needs.

"We want to ensure that our salon partners have the right digital platform to engage their clients when and where they want as well as ensuring they continue to get the professional services they want, thus allowing salons a 360 degree engagement with their clients," says Pat Parenty, president, L'OREAL USA Professional Products Division. "Our collaboration with StyleSeat enables us to do just that."

Each purchase on StyleSeat can be made through the individual stylist pages. Users can also receive personalized email recommendations from stylists about products to use in between trips to the salon.

StyleSeat Co-Founder and CEO, Melody McCloskey launched StyleSeat as a platform where consumers can search for stylists, read reviews and book appointments based on their preferences and location.

"The ability to have personalized product recommendations you can purchase at your fingertips completes the beauty experience on StyleSeat from start to finish," says Melody McCloskey, co-founder and CEO of StyleSeat. "We are proud to have the L'Oreal USA salon products now available on the platform, which are connected back to the professional and our users experience with them."

Both A-list celebrity stylists and local business owners continue to join the StyleSeat community, giving consumers the opportunity to build relationships with their stylists, even when they are on the go.

"It is essential that I continue to connect with my clients in between chair visits," says Matrix Celebrity Stylist and StyleSeat Member, George Papanikolas who travels between New York, Los Angeles and Dubai. "StyleSeat allows me to do just that plus provide my clients the option to purchase the products I recommend for them at any time."

To locate a stylist in your area and purchase their recommended salon products, visit StyleSeat.com.

L'OREAL USA
L'Oreal USA, headquartered in New York City, is the #1 wholly-owned subsidiary of L'Oreal SA, the world's leading beauty company. L'Oreal USA Professional Products Division impressive portfolio of brands includes L'Oreal Professionnel, Kerastase, Redken, Matrix, Pureology, Shu Uemura Art of Hair, Mizani and Essie Professional. In addition to corporate headquarters in New York, L'Oreal USA has Research and Innovation and Manufacturing and Distribution facilities across seven other states including New Jersey, Kentucky, Arkansas, Illinois, Ohio, Texas and Washington.  

About StyleSeat
StyleSeat is the largest and fastest growing marketplace for beauty and wellness services. The online and mobile platform gives beauty professionals free tools to help them run, manage and grow their business. StyleSeat gives clients a place to search, discover and book appointments with professionals in their area. www.styleseat.com

Press Contact:
Patricia Rappaport | [email protected] | Caitlin Roller | [email protected] | 212-679-2233

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SOURCE L’Oreal USA Professional Products Division